Shortlisted Entries

Creative for Digital Media

1.1 Corporate Website Design
Company Entry Title Brand
How Tata Hitachi leveraged cutting-edge web design for brand building Interactive Avenues – A Reprise Network Company Tata Hitachi
VACXIGEN Website Skepper Creative Agency Pvt Ltd VACXIGEN
#Relearn WATConsult Columbia Pacific Communities
Corporate Website Design – Excelra Pink Lemonade Communications Pvt Ltd Excelra

 

1.3 Web Banner (Single or Campaign)
CompanyEntry TitleBrand
Celebrating the different facets of womanhood via the #SheIsWhatSheIs CampaignWave MakerTitan Eyeplus
Unclear to Clear: The FIFA CampaignULTIMEDIA E-SOLUTIONS PRIVATE LIMITEDCrizal
Shielding Your Loved OnesMadison MediaAsian Paints Royale Health Shield
Upgrade What You See with Nokia 7.1Wavemaker IndiaNokia 7.1
1.4 E-mail Marketing (Single Mailer or Campaign)
Company Entry Title Brand
Are you ready to stand tall in the eyes of all? Disha Communications Pvt Ltd Veto – Premium Elevator Shoes
Celebrating the different facets of womanhood via the #SheIsWhatSheIs Campaign Wave Maker Titan Eyeplus
1.5 Digital Videos
Company Entry Title Brand
Where The Heart Is Madison Media Asian Paints
The 6 Pack Band Mindshare Brooke Bond Red Label
#TheUnusualGift ULTIMEDIA E-SOLUTIONS PRIVATE LIMITED Royal Sundaram
Difflam – Date Aakanksha Healthcare Difflam Spray
Difflam – Cooking Aakanksha Healthcare Difflam Spray
1.6 Explainer Videos
Company Entry Title Brand
Go Play With Data – Infosys Matchbeats at Australian Open Video Post Infosys
 
1.8 Games
Company Entry Title Brand
How Myntra Used Emojis To Showcase Its Range on a Limited Budget and delivered 18x ROI Wavemaker Myntra
1.10 Online Contests
Company Entry Title Brand
Breaking The Internet with The Swag Step Challenge Mindshare Pepsi
Ghar Lao Gold Havas Media India Pvt Ltd TATA Ace
1.11 Branded Content
Company Entry Title Brand
#SorryForTheConvenience Interactive Avenues – A Reprise Network Company TVS Credit
Tata Tea Celebrates the vital hand a woman plays in our lives! Wave Maker Tata Tea Premium
Amazon Fashion – End of Season Sale Interactive Avenues – A Reprise Network Company Amazon India
Apno Ko Apnao Mindshare Brooke Bond Red Label
India’s first Isspeshal Band Mindshare Brooke Bond Red Label
Where The Heart Is Madison Media Asian Paints
1.12 Events held through digital channels
Company Entry Title Brand
VMware Super Blue Squad STIR VMware
India’s First Ever Fashion Instacast by Central Interactive Avenues – A Reprise Network Company Central- Future Group

Media Innovation

2.1 Dailies
Company Entry Title Brand
When India woke up to Braille Newspaper! Wavemaker Savlon
When we made India realise that the “I” is missing Madison Media Tata Salt
Voltas Adjustable Inverter AC Havas Media India Pvt Ltd Voltas AC
Swachh Neta_Print Innovations BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) TIMES NOW
1 Cr selfie Viacom18 Colors Kannada | Kannadada Kotyadhipati
2.2 Magazines
Company Entry Title Brand
Savlon made medium the message on World Sight Day Wavemaker Savlon
You are never too far away from life Disha Communications Pvt Ltd DG Sets / Ojus Generators
2.3 Television
Company Entry Title Brand
#PeopleAddColor Madison Media Asian Paints Corporate
Bringing two rival nations together Mindshare Brooke Bond Red Label
Abhi toh aur chalega Madison Media Asian Paints Ultima Protek
Pause & Play Mindshare India Star Sports
Missing I Madison Media Tata Salt
2.4 Radio
Company Entry Title Brand
Pange wala Padosi Mindshare India Star Sports
Using Radio to Break Distribution Deadlock and Drive Conversions at Critical Touch points Wavemaker Bingo!
Platinum Class Wavemaker One97 communications
How Radio became a Perfect Grandmother! Mindshare Vaseline/Vaseline Petroleum Jelly
Platinum Class Wavemaker One97 communications
2.5 Digital Media
Company Entry Title Brand
When we made India realize that the “I” is missing Madison Media Tata salt
APAC’s First Real Time Programmatic DOOH Campaign Dentsu Webchutney Spider-Man: Far From Home – Sony Pictures Entertainment India
‘Yuvarani Counter’ Viacom18 Colors Kannada | Nammane Yuvarani
Make your own Beer – Anytime Anywhere Mindshare India Kingfisher
Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens Mindshare India Hindustan Unilever Limited
2.6 Branded Content
Company Entry Title Brand
#PeopleAddColor Madison Media Asian Paints Corporate
OSRAM – Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd
How we helped homemakers embark on their journey to become Super Homemakers Essence Britannia – Marie
How we created a new consumption occasion for a cookie Essence Britannia Good Day Chunkies
OSRAM – Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd
How we used branded content innovatively to take over GEC primetime Essence Flipkart
2.7 OOH
Company Entry Title Brand
OSRAM – Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd
Johnny Walker – Mission to Mars Ignite Mudra UNITED SPIRITS LIMITED (Diageo India)
Honda – Light up Dreams Ignite Mudra Honda Motorcycle & Scooter India Pvt.
MAY23- INDIA KA RESULT BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) TIMES NOW
APAC’s First Real Time Programmatic DOOH Campaign Dentsu Webchutney Spider-Man: Far From Home – Sony Pictures Entertainment India

 

2.8 Sponsorships
CompanyEntry TitleBrand
Purrfect IPLGroupMHImalaya Companion Care
Mard Ban YaarMINDSHARE INDIAAxe
#PeopleAddColorMadison MediaAsian Paints Corporate
QR code -Catalyst to Digital Payment AdoptionWavemakerOne97 communications
A 360-degree brand visibility in an award show that went on to creating India’s first shoppable fashion show – IIFA x MyntraWave MakerMyntra
2.9 Ambient Media
Company Entry Title Brand
OSRAM – Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd
Cinema Express Madison Media Asian Paints Ace+TE
Johnny Walker – Mission to Mars Ignite Mudra UNITED SPIRITS LIMITED (Diageo India)
QR code -Catalyst to Digital Payment Adoption Wavemaker One97 communications
Mard Ban Yaar MINDSHARE INDIA AXE

 

2.10 Cinema
CompanyEntry TitleBrand
You are never too far away from lifeDisha Communications Pvt LtdDG Sets / Ojus Generators
ET NOW – Baazaar IntegrationBENNETT COLEMAN & CO.LTD.(TIMES NETWORK)ET NOW
2.11 Multiple Platforms
Company Entry Title Brand
Make your own Beer – Anytime Anywhere Mindshare India Kingfisher
QR code -Catalyst to Digital Payment Adoption Wavemaker One97 communications
Savlon turned mass media into Braille Wavemaker Savlon
BOX Office Weekend Planning Wavemaker One97 communications
The Missing I Madison Media Tata salt
2.12 Influencer Marketing
Company Entry Title Brand
How we orchestrated the biggest ever television celebrity collaboration Essence Flipkart
How a cup of tea challenged a deep-rooted cultural stereotype Wave Maker Tata Tea Chakra Gold
How We Partnered With Influencers to Give A Crash Course on Myntra’s End of Reason Sale Wavemaker Myntra
How we leveraged regional celebrities to help transform a homemaker into a super homemaker Essence Britannia – Marie
Bringing two rival nations together Mindshare Brooke Bond Red Label
HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION Essence Britannia Good Day Chunkies

 

2.13 Events / Experiential Marketing
CompanyEntry TitleBrand
Mard Ban YaarMINDSHARE INDIAAXE
OSRAM – Save the OceanIgnite MudraOsram Lighting Pvt Ltd
Result Day – Metro Announcement and TV on the moveBENNETT COLEMAN & CO.LTD.(TIMES NETWORK)TIMES NOW
QR code -Catalyst to Digital Payment AdoptionWavemakerOne97 communications
Purrfect IPLGroupMHImalaya Companion Care
2.14 Direct Marketing
Company Entry Title Brand
Parryware – Shudh Shuruwat Ignite Mudra Roca Bathroom Products Pvt. Ltd
It’s not always about discounts & offers – Goa Cruise Date Mindshare Pantaloons
VMware Super Blue Squad STIR VMware
Super Mechanic Contest Mindshare Castrol
Pyralpen Book POS Aakanksha Healthcare Pyralpen Book POS
2.15 Rural Activation
Company Entry Title Brand
Parryware – Shudh Shuruwat Ignite Mudra Roca Bathroom Products Pvt. Ltd
Engagement In A Media Dark Market: 81% Delivered Mindshare India Horlicks
Apno Ko Apnao Mindshare Brooke Bond Red Label

 

2.16 Emerging Technologies (voice, motion sensing, martech, tech-led experiential, AR, VR)
CompanyEntry TitleBrand
APAC’s First Real Time Programmatic DOOH CampaignDentsu WebchutneySpider-Man: Far From Home – Sony Pictures Entertainment India
Blow Maadi! (Please Blow!)Mindshare IndiaKingfisher Radler
When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device!Wave MakerKanan Devan Duet
Cold and Flu PredictorMindshare IndiaOtrivin
Engagement In A Media Dark Market: 81% DeliveredMindshare IndiaHorlicks
2.17 Sports Marketing
Company Entry Title Brand
KIA Motors Ball Champs Havas Media India Pvt Ltd KIA Motors
Bringing two rival nations together Mindshare Brooke Bond Red Label
QR code -Catalyst to Digital Payment Adoption Wavemaker One97 communications
2.18 Social and non-profit sectors including CSR
Company Entry Title Brand
Parryware – Shudh Shuruwat Ignite Mudra Roca Bathroom Products Pvt. Ltd
Honda – Light up Dreams Ignite Mudra Honda Motorcycle & Scooter India Pvt.
OSRAM – Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd

Media Strategy

 

3.1 FMCG Products
CompanyEntry TitleBrand
When we made India realise that the “I” is missingMadison MediaTata Salt
When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device!Wave Makerkanan Devan Duet
How a cup of tea challenged a deep-rooted cultural stereotypeWave MakerTata Tea Chakra Gold
Savlon turned mass media into BrailleWavemakerSavlon
Savlon turned mass media into BrailleWavemakerSavlon

 

3.2 Consumer Durables
CompanyEntry TitleBrand
Converting the Online Fence-Sitters to Offline SalesWavemaker IndiaNokia 8 Sirocco
The Expert Home Building CompanionMindshareUltraTech Cement Ltd.
IKEA says ‘Hej’ India in Style!Mindshare IndiaIKEA
3.3 Services
Company Entry Title Brand
QR code -Catalyst to Digital Payment Adoption Wavemaker One97 communications
If Fashion makes you go ooh-la-la, Go Myntra-La-La! Wavemaker Myntra
How Paytm helping India to become a cashless Economy Wavemaker One97 communications
The Power to Predict who will Click! GROUP M MEDIA INDIA PRIVATE LIMITED Policybazaar.com
Airasia Udippa Campaign Carat Media Airasia

 

3.4 Media
CompanyEntry TitleBrand
LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSICMindshare IndiaMcDowell’s No1 Soda
Keep Walking IndiaMindshare IndiaJohnnie Walker
With Great pranks comes great responsibilityMindshare IndiaKingfisher
APAC’s First Real Time Programmatic DOOH CampaignDentsu WebchutneySpider-Man: Far From Home – Sony Pictures Entertainment India
Only Men can play Cricket ?Mindshare IndiaRoyal Challenge Sports Drink

 

3.5 Others (includes automotive- 2 and 4 wheelers and any other products not covered above)
CompanyEntry TitleBrand
Blow Maadi! (Please Blow!)Mindshare IndiaKingfisher Radler
With Great pranks comes great responsibilityMindshare IndiaKingfisher
Only Men can play Cricket ?Mindshare IndiaRoyal Challenge Sports Drink
How Hero MotoCorp broke its own record of selling the world’s highest no. of bikes in a single day!WavemakerHero
Cold and Flu PredictorMindshare IndiaOtrivin

 

3.6 Social and non-profit sectors including CSR
CompanyEntry TitleBrand
Ek Nayi MuskaanGroupMHImalaya Lip Care
#ICanIWill InitiativeULTIMEDIA E-SOLUTIONS PRIVATE LIMITEDICICI Securities
#CycleOfLoveMotivator, GroupM Media India Pvt LtdPEDL
Swacch Bharat Abhiyana by Karnataka GovernmentVritti Solutions Ltd.Rural Drinking Water & Sanitation Dept. (Swaccha Meva Vijayate Campaign)

Media Research

4.1 Using proprietary data
CompanyEntry TitleBrand
TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETINGWavemakerAASHIRVAAD ATTA
Cold and Flu PredictorMindshare IndiaOtrivin
Hitting the bulls-eye with JavelinMindshare IndiaHindustan Unilever Limited
The Predictive “Bell-Weather” in an “Intent” Driven WorldMindshare IndiaLifebuoy
How Tresemme got a bee-line of consumers to its Youtube channel!Mindshare IndiaTresemme
4.2 Using existing data bases like TAM, BARC, IRS, TGI, publisher data etc.
Company Entry Title Brand
Box Office Conversion Model Mindshare India ESP Properties
The Power to Predict who will click ! GROUP M MEDIA INDIA PRIVATE LIMITED Policybazaar.com

Integrated Campaigns

5.1 Consumer Products
Company Entry Title Brand
The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid Mindshare India Lifebuoy
India’s first Isspeshal Band Mindshare Brooke Bond Red Label
Breaking Traditions is anyone’s cup of Tea Wave Maker Chakra Gold
Savlon turned mass media into Braille Wavemaker Savlon
Behen Kuch bhi Pehen Red FM Max Fashion

 

5.2 Consumer Durables
CompanyEntry TitleBrand
The Expert Home Building CompanionMindshareUltraTech Cement Ltd.
IKEA says ‘Hej’ India in Style!Mindshare IndiaIKEA
5.3 Services
Company Entry Title Brand
When extra kilos fought cancer Wavemaker Max Bupa Health Insurance
How Paytm helping India to become a cashless Economy Wavemaker One97 communications
Airasia Udippa campaign Carat Media Airasia
QR code -Catalyst to Digital Payment Adoption Wavemaker One97 communications
WHEN THE NATION PROCASTINATED THE PROCASTINATION Wavemaker Max Bupa Health Insurance

 

5.4 Media
CompanyEntry TitleBrand
Love Is In The StoriesBCCLRomedy Now
LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSICMindshare IndiaMcDowell’s No1 Soda
SWACHH NETA – INTEGRATED CAMPAIGNBENNETT COLEMAN & CO.LTD.(TIMES NETWORK)TIMES NOW
Breaking the internet with Swag & How?MindsharePepsi
When we made India realise that the “I” is missingMadison MediaTata Salt

 

5.5 Others (includes automotive- 2 and 4 wheelers and any other products not covered above)
CompanyEntry TitleBrand
VMware Super Blue SquadSTIRVMware
Show them who has the power and be #UnitedByVoteWavemakerBenetton
Truck AasanaMindshareCastrol India Pvt Ltd – Castrol CRB
TATA ACE GOLD LAUNCHHavas Media India Pvt LtdTATA Ace
How Hero MotoCorp delivered ‘Everyday Dominance with Great Effectiveness’ to maintain its Numero Uno status!WavemakerHero
5.6 Social and non-profit sectors including CSR
Company Entry Title Brand
Parryware – Shudh Shuruwat Ignite Mudra Roca Bathroom Products Pvt. Ltd
OSRAM – Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd
Ek Nayi Muskaan WATConsult Himalaya Personal Care
Second Chance Nahi Milega Red FM 93.5 RED FM
Ek Nayi Muskaan GroupM HImalaya Lip Care
5.7 Ongoing Media Campaign for at least 3 years
Company Entry Title Brand
BOX Office Weekend Planning Wavemaker One97 communications
5.8 Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year including strategy
Company Entry Title Brand
VMware Super Blue Squad STIR VMware
#Relearn WATConsult Columbia Pacific Communities
Swachh Neta: Digital Campaign BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) TIMES NOW

Events and Brand Activation

6.1 Brand Activation
Company Entry Title Brand
OSRAM – Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd
Safety Starts at School Hamam#GoSafeOutside Mindshare India Hamam
QR code -Catalyst to Digital Payment Adoption Wavemaker One97 communications
The Electronic Voting Machine Wins India’s Vote for Health Mindshare India Lifebuoy
Suraksha Champion 121 Experiences Gulf Superfleet Turbo+
6.2 Events including Product Launches
Company Entry Title Brand
Budweiser at Supersonic 2019 121 Experiences Budweiser
Johnny Walker – Mission to Mars Ignite Mudra UNITED SPIRITS LIMITED (Diageo India)
SR Seatiing Stall Skepper Creative Agency Pvt Ltd SR Seatiing
#Relearn WATConsult Columbia Pacific Communities
Dell Gaming PR Launch STIR Dell

Health & Wellness

7.1 Press – Dailies
Company Entry Title Brand
Yoga Mouse Presto Advertising Raack
Mr.Baldmond Presto Advertising Hair & Beyond
Mr.Brocurly Presto Advertising Hair & Beyond
7.2 Press – Periodicals
Company Entry Title Brand
Mr.Baldmond Presto Advertising Hair & Beyond
Yoga Mouse Presto Advertising Raack
Mr.Brocurly Presto Advertising Hair & Beyond
7.3 Television
Company Entry Title Brand
Difflam – Cooking Aakanksha Healthcare Difflam Spray
Difflam – Date Aakanksha Healthcare Difflam Spray
7.4 Radio
Company Entry Title Brand
Cancer Doesn’t Discriminate Red FM CyteCare Hospitals

 

7.5 Digital
CompanyEntry TitleBrand
Difflam – 6 Sec CampaignAakanksha HealthcareDifflam
BRAISICALARTILIGENCE PVT. LTD.JUNIOR PROTINEX
Difflam – DateAakanksha HealthcareDifflam Spray
Elidoll iPad Launch VideoSkepper Creative Agency Pvt LtdElidoll
Difflam – CookingAakanksha HealthcareDifflam Spray
7.6 Out of Home
Company Entry Title Brand
OSRAM – Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd
Parryware – Shudh Shuruwat Ignite Mudra Roca Bathroom Products Pvt. Ltd
Life Shattered ARTILIGENCE PVT. LTD. Janssen Immunology
Yoga Mouse Presto Advertising Raack
Telma – Hypertension Week Aakanksha Healthcare Telma

 

7.7 Brochures/Flyers
CompanyEntry TitleBrand
Yoga MousePresto AdvertisingRaack
Mr.BrocurlyPresto AdvertisingHair & Beyond
Byte of SubstituteARTILIGENCE PVT. LTD.PROTINEX BYTES
Mr.BaldmondPresto AdvertisingHair & Beyond
Patients’ WorldARTILIGENCE PVT. LTD.Lunabet
7.8 In-clinic Posters
Company Entry Title Brand
Mr.Walternutty Presto Advertising Hair & Beyond
Life Shattered ARTILIGENCE PVT. LTD. Janssen Immunology
Mr.Brocurly Presto Advertising Hair & Beyond
Yoga Mouse Presto Advertising Raack
Mr.Baldmond Presto Advertising Hair & Beyond
7.9 Visual Aids, LBLs, Gimmick Detailers
Company Entry Title Brand
IVABEAT LBL SERIES GNS IVABEAT
Byte of Health ARTILIGENCE PVT. LTD. PROTINEX BYTES
Nasivion – Adult Sound Detailer Aakanksha Healthcare Nasivion
Nasivion -Pedia Sound Detailer Aakanksha Healthcare Nasivion
Most natural desire stands at risk! ARTILIGENCE PVT. LTD. Tadaflo
7.10 Integrated Campaign
Company Entry Title Brand
Razel-Lipid ID Aakanksha Healthcare LIPID ID
Difflam – Integrated Campaign Aakanksha Healthcare Difflam

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