1.1 Corporate Website Design |
||
Company | Entry Title | Brand |
How Tata Hitachi leveraged cutting-edge web design for brand building | Interactive Avenues – A Reprise Network Company | Tata Hitachi |
VACXIGEN Website | Skepper Creative Agency Pvt Ltd | VACXIGEN |
#Relearn | WATConsult | Columbia Pacific Communities |
Corporate Website Design – Excelra | Pink Lemonade Communications Pvt Ltd | Excelra |
1.3 Web Banner (Single or Campaign) | ||
Company | Entry Title | Brand |
Celebrating the different facets of womanhood via the #SheIsWhatSheIs Campaign | Wave Maker | Titan Eyeplus |
Unclear to Clear: The FIFA Campaign | ULTIMEDIA E-SOLUTIONS PRIVATE LIMITED | Crizal |
Shielding Your Loved Ones | Madison Media | Asian Paints Royale Health Shield |
Upgrade What You See with Nokia 7.1 | Wavemaker India | Nokia 7.1 |
1.4 E-mail Marketing (Single Mailer or Campaign) |
||
Company | Entry Title | Brand |
Are you ready to stand tall in the eyes of all? | Disha Communications Pvt Ltd | Veto – Premium Elevator Shoes |
Celebrating the different facets of womanhood via the #SheIsWhatSheIs Campaign | Wave Maker | Titan Eyeplus |
1.5 Digital Videos |
||
Company | Entry Title | Brand |
Where The Heart Is | Madison Media | Asian Paints |
The 6 Pack Band | Mindshare | Brooke Bond Red Label |
#TheUnusualGift | ULTIMEDIA E-SOLUTIONS PRIVATE LIMITED | Royal Sundaram |
Difflam – Date | Aakanksha Healthcare | Difflam Spray |
Difflam – Cooking | Aakanksha Healthcare | Difflam Spray |
1.6 Explainer Videos |
||
Company | Entry Title | Brand |
Go Play With Data – Infosys Matchbeats at Australian Open | Video Post | Infosys |
1.8 Games |
||
Company | Entry Title | Brand |
How Myntra Used Emojis To Showcase Its Range on a Limited Budget and delivered 18x ROI | Wavemaker | Myntra |
1.10 Online Contests |
||
Company | Entry Title | Brand |
Breaking The Internet with The Swag Step Challenge | Mindshare | Pepsi |
Ghar Lao Gold | Havas Media India Pvt Ltd | TATA Ace |
1.11 Branded Content |
||
Company | Entry Title | Brand |
#SorryForTheConvenience | Interactive Avenues – A Reprise Network Company | TVS Credit |
Tata Tea Celebrates the vital hand a woman plays in our lives! | Wave Maker | Tata Tea Premium |
Amazon Fashion – End of Season Sale | Interactive Avenues – A Reprise Network Company | Amazon India |
Apno Ko Apnao | Mindshare | Brooke Bond Red Label |
India’s first Isspeshal Band | Mindshare | Brooke Bond Red Label |
Where The Heart Is | Madison Media | Asian Paints |
1.12 Events held through digital channels |
||
Company | Entry Title | Brand |
VMware Super Blue Squad | STIR | VMware |
India’s First Ever Fashion Instacast by Central | Interactive Avenues – A Reprise Network Company | Central- Future Group |
2.1 Dailies |
||
Company | Entry Title | Brand |
When India woke up to Braille Newspaper! | Wavemaker | Savlon |
When we made India realise that the I is missing | Madison Media | Tata Salt |
Voltas Adjustable Inverter AC | Havas Media India Pvt Ltd | Voltas AC |
Swachh Neta_Print Innovations | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
1 Cr selfie | Viacom18 | Colors Kannada | Kannadada Kotyadhipati |
2.2 Magazines |
||
Company | Entry Title | Brand |
Savlon made medium the message on World Sight Day | Wavemaker | Savlon |
You are never too far away from life | Disha Communications Pvt Ltd | DG Sets / Ojus Generators |
2.3 Television |
||
Company | Entry Title | Brand |
#PeopleAddColor | Madison Media | Asian Paints Corporate |
Bringing two rival nations together | Mindshare | Brooke Bond Red Label |
Abhi toh aur chalega | Madison Media | Asian Paints Ultima Protek |
Pause & Play | Mindshare India | Star Sports |
Missing I | Madison Media | Tata Salt |
2.4 Radio |
||
Company | Entry Title | Brand |
Pange wala Padosi | Mindshare India | Star Sports |
Using Radio to Break Distribution Deadlock and Drive Conversions at Critical Touch points | Wavemaker | Bingo! |
Platinum Class | Wavemaker | One97 communications |
How Radio became a Perfect Grandmother! | Mindshare | Vaseline/Vaseline Petroleum Jelly |
Platinum Class | Wavemaker | One97 communications |
2.5 Digital Media |
||
Company | Entry Title | Brand |
When we made India realize that the “I” is missing | Madison Media | Tata salt |
APAC’s First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Spider-Man: Far From Home – Sony Pictures Entertainment India |
‘Yuvarani Counter’ | Viacom18 | Colors Kannada | Nammane Yuvarani |
Make your own Beer – Anytime Anywhere | Mindshare India | Kingfisher |
Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens | Mindshare India | Hindustan Unilever Limited |
2.6 Branded Content |
||
Company | Entry Title | Brand |
#PeopleAddColor | Madison Media | Asian Paints Corporate |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
How we helped homemakers embark on their journey to become Super Homemakers | Essence | Britannia – Marie |
How we created a new consumption occasion for a cookie | Essence | Britannia Good Day Chunkies |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
How we used branded content innovatively to take over GEC primetime | Essence | Flipkart |
2.7 OOH |
||
Company | Entry Title | Brand |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
Johnny Walker – Mission to Mars | Ignite Mudra | UNITED SPIRITS LIMITED (Diageo India) |
Honda – Light up Dreams | Ignite Mudra | Honda Motorcycle & Scooter India Pvt. |
MAY23- INDIA KA RESULT | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
APACs First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Spider-Man: Far From Home – Sony Pictures Entertainment India |
2.8 Sponsorships | ||
Company | Entry Title | Brand |
Purrfect IPL | GroupM | HImalaya Companion Care |
Mard Ban Yaar | MINDSHARE INDIA | Axe |
#PeopleAddColor | Madison Media | Asian Paints Corporate |
QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
A 360-degree brand visibility in an award show that went on to creating India’s first shoppable fashion show – IIFA x Myntra | Wave Maker | Myntra |
2.9 Ambient Media |
||
Company | Entry Title | Brand |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
Cinema Express | Madison Media | Asian Paints Ace+TE |
Johnny Walker – Mission to Mars | Ignite Mudra | UNITED SPIRITS LIMITED (Diageo India) |
QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
Mard Ban Yaar | MINDSHARE INDIA | AXE |
2.10 Cinema | ||
Company | Entry Title | Brand |
You are never too far away from life | Disha Communications Pvt Ltd | DG Sets / Ojus Generators |
ET NOW – Baazaar Integration | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | ET NOW |
2.11 Multiple Platforms |
||
Company | Entry Title | Brand |
Make your own Beer – Anytime Anywhere | Mindshare India | Kingfisher |
QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
Savlon turned mass media into Braille | Wavemaker | Savlon |
BOX Office Weekend Planning | Wavemaker | One97 communications |
The Missing I | Madison Media | Tata salt |
2.12 Influencer Marketing |
||
Company | Entry Title | Brand |
How we orchestrated the biggest ever television celebrity collaboration | Essence | Flipkart |
How a cup of tea challenged a deep-rooted cultural stereotype | Wave Maker | Tata Tea Chakra Gold |
How We Partnered With Influencers to Give A Crash Course on Myntra’s End of Reason Sale | Wavemaker | Myntra |
How we leveraged regional celebrities to help transform a homemaker into a super homemaker | Essence | Britannia – Marie |
Bringing two rival nations together | Mindshare | Brooke Bond Red Label |
HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION | Essence | Britannia Good Day Chunkies |
2.13 Events / Experiential Marketing | ||
Company | Entry Title | Brand |
Mard Ban Yaar | MINDSHARE INDIA | AXE |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
Result Day – Metro Announcement and TV on the move | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
Purrfect IPL | GroupM | HImalaya Companion Care |
2.14 Direct Marketing |
||
Company | Entry Title | Brand |
Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
It’s not always about discounts & offers – Goa Cruise Date | Mindshare | Pantaloons |
VMware Super Blue Squad | STIR | VMware |
Super Mechanic Contest | Mindshare | Castrol |
Pyralpen Book POS | Aakanksha Healthcare | Pyralpen Book POS |
2.15 Rural Activation |
||
Company | Entry Title | Brand |
Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
Engagement In A Media Dark Market: 81% Delivered | Mindshare India | Horlicks |
Apno Ko Apnao | Mindshare | Brooke Bond Red Label |
2.16 Emerging Technologies (voice, motion sensing, martech, tech-led experiential, AR, VR) | ||
Company | Entry Title | Brand |
APAC’s First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Spider-Man: Far From Home – Sony Pictures Entertainment India |
Blow Maadi! (Please Blow!) | Mindshare India | Kingfisher Radler |
When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device! | Wave Maker | Kanan Devan Duet |
Cold and Flu Predictor | Mindshare India | Otrivin |
Engagement In A Media Dark Market: 81% Delivered | Mindshare India | Horlicks |
2.17 Sports Marketing |
||
Company | Entry Title | Brand |
KIA Motors Ball Champs | Havas Media India Pvt Ltd | KIA Motors |
Bringing two rival nations together | Mindshare | Brooke Bond Red Label |
QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
2.18 Social and non-profit sectors including CSR |
||
Company | Entry Title | Brand |
Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
Honda – Light up Dreams | Ignite Mudra | Honda Motorcycle & Scooter India Pvt. |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
3.1 FMCG Products | ||
Company | Entry Title | Brand |
When we made India realise that the “I” is missing | Madison Media | Tata Salt |
When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device! | Wave Maker | kanan Devan Duet |
How a cup of tea challenged a deep-rooted cultural stereotype | Wave Maker | Tata Tea Chakra Gold |
Savlon turned mass media into Braille | Wavemaker | Savlon |
Savlon turned mass media into Braille | Wavemaker | Savlon |
3.2 Consumer Durables | ||
Company | Entry Title | Brand |
Converting the Online Fence-Sitters to Offline Sales | Wavemaker India | Nokia 8 Sirocco |
The Expert Home Building Companion | Mindshare | UltraTech Cement Ltd. |
IKEA says ‘Hej’ India in Style! | Mindshare India | IKEA |
3.3 Services |
||
Company | Entry Title | Brand |
QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
If Fashion makes you go ooh-la-la, Go Myntra-La-La! | Wavemaker | Myntra |
How Paytm helping India to become a cashless Economy | Wavemaker | One97 communications |
The Power to Predict who will Click! | GROUP M MEDIA INDIA PRIVATE LIMITED | Policybazaar.com |
Airasia Udippa Campaign | Carat Media | Airasia |
3.4 Media | ||
Company | Entry Title | Brand |
LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC | Mindshare India | McDowell’s No1 Soda |
Keep Walking India | Mindshare India | Johnnie Walker |
With Great pranks comes great responsibility | Mindshare India | Kingfisher |
APAC’s First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Spider-Man: Far From Home – Sony Pictures Entertainment India |
Only Men can play Cricket ? | Mindshare India | Royal Challenge Sports Drink |
3.5 Others (includes automotive- 2 and 4 wheelers and any other products not covered above) | ||
Company | Entry Title | Brand |
Blow Maadi! (Please Blow!) | Mindshare India | Kingfisher Radler |
With Great pranks comes great responsibility | Mindshare India | Kingfisher |
Only Men can play Cricket ? | Mindshare India | Royal Challenge Sports Drink |
How Hero MotoCorp broke its own record of selling the world’s highest no. of bikes in a single day! | Wavemaker | Hero |
Cold and Flu Predictor | Mindshare India | Otrivin |
3.6 Social and non-profit sectors including CSR | ||
Company | Entry Title | Brand |
Ek Nayi Muskaan | GroupM | HImalaya Lip Care |
#ICanIWill Initiative | ULTIMEDIA E-SOLUTIONS PRIVATE LIMITED | ICICI Securities |
#CycleOfLove | Motivator, GroupM Media India Pvt Ltd | PEDL |
Swacch Bharat Abhiyana by Karnataka Government | Vritti Solutions Ltd. | Rural Drinking Water & Sanitation Dept. (Swaccha Meva Vijayate Campaign) |
4.1 Using proprietary data | ||
Company | Entry Title | Brand |
TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING | Wavemaker | AASHIRVAAD ATTA |
Cold and Flu Predictor | Mindshare India | Otrivin |
Hitting the bulls-eye with Javelin | Mindshare India | Hindustan Unilever Limited |
The Predictive “Bell-Weather” in an “Intent” Driven World | Mindshare India | Lifebuoy |
How Tresemme got a bee-line of consumers to its Youtube channel! | Mindshare India | Tresemme |
4.2 Using existing data bases like TAM, BARC, IRS, TGI, publisher data etc. |
||
Company | Entry Title | Brand |
Box Office Conversion Model | Mindshare India | ESP Properties |
The Power to Predict who will click ! | GROUP M MEDIA INDIA PRIVATE LIMITED | Policybazaar.com |
5.1 Consumer Products |
||
Company | Entry Title | Brand |
The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid | Mindshare India | Lifebuoy |
India’s first Isspeshal Band | Mindshare | Brooke Bond Red Label |
Breaking Traditions is anyone’s cup of Tea | Wave Maker | Chakra Gold |
Savlon turned mass media into Braille | Wavemaker | Savlon |
Behen Kuch bhi Pehen | Red FM | Max Fashion |
5.2 Consumer Durables | ||
Company | Entry Title | Brand |
The Expert Home Building Companion | Mindshare | UltraTech Cement Ltd. |
IKEA says ‘Hej’ India in Style! | Mindshare India | IKEA |
5.3 Services |
||
Company | Entry Title | Brand |
When extra kilos fought cancer | Wavemaker | Max Bupa Health Insurance |
How Paytm helping India to become a cashless Economy | Wavemaker | One97 communications |
Airasia Udippa campaign | Carat Media | Airasia |
QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
WHEN THE NATION PROCASTINATED THE PROCASTINATION | Wavemaker | Max Bupa Health Insurance |
5.4 Media | ||
Company | Entry Title | Brand |
Love Is In The Stories | BCCL | Romedy Now |
LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC | Mindshare India | McDowell’s No1 Soda |
SWACHH NETA – INTEGRATED CAMPAIGN | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
Breaking the internet with Swag & How? | Mindshare | Pepsi |
When we made India realise that the “I” is missing | Madison Media | Tata Salt |
5.5 Others (includes automotive- 2 and 4 wheelers and any other products not covered above) | ||
Company | Entry Title | Brand |
VMware Super Blue Squad | STIR | VMware |
Show them who has the power and be #UnitedByVote | Wavemaker | Benetton |
Truck Aasana | Mindshare | Castrol India Pvt Ltd – Castrol CRB |
TATA ACE GOLD LAUNCH | Havas Media India Pvt Ltd | TATA Ace |
How Hero MotoCorp delivered ‘Everyday Dominance with Great Effectiveness’ to maintain its Numero Uno status! | Wavemaker | Hero |
5.6 Social and non-profit sectors including CSR |
||
Company | Entry Title | Brand |
Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
Ek Nayi Muskaan | WATConsult | Himalaya Personal Care |
Second Chance Nahi Milega | Red FM | 93.5 RED FM |
Ek Nayi Muskaan | GroupM | HImalaya Lip Care |
5.7 Ongoing Media Campaign for at least 3 years |
||
Company | Entry Title | Brand |
BOX Office Weekend Planning | Wavemaker | One97 communications |
5.8 Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year including strategy |
||
Company | Entry Title | Brand |
VMware Super Blue Squad | STIR | VMware |
#Relearn | WATConsult | Columbia Pacific Communities |
Swachh Neta: Digital Campaign | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
6.1 Brand Activation |
||
Company | Entry Title | Brand |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
Safety Starts at School Hamam#GoSafeOutside | Mindshare India | Hamam |
QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
The Electronic Voting Machine Wins Indias Vote for Health | Mindshare India | Lifebuoy |
Suraksha Champion | 121 Experiences | Gulf Superfleet Turbo+ |
6.2 Events including Product Launches |
||
Company | Entry Title | Brand |
Budweiser at Supersonic 2019 | 121 Experiences | Budweiser |
Johnny Walker – Mission to Mars | Ignite Mudra | UNITED SPIRITS LIMITED (Diageo India) |
SR Seatiing Stall | Skepper Creative Agency Pvt Ltd | SR Seatiing |
#Relearn | WATConsult | Columbia Pacific Communities |
Dell Gaming PR Launch | STIR | Dell |
7.1 Press – Dailies |
||
Company | Entry Title | Brand |
Yoga Mouse | Presto Advertising | Raack |
Mr.Baldmond | Presto Advertising | Hair & Beyond |
Mr.Brocurly | Presto Advertising | Hair & Beyond |
7.2 Press – Periodicals |
||
Company | Entry Title | Brand |
Mr.Baldmond | Presto Advertising | Hair & Beyond |
Yoga Mouse | Presto Advertising | Raack |
Mr.Brocurly | Presto Advertising | Hair & Beyond |
7.3 Television |
||
Company | Entry Title | Brand |
Difflam – Cooking | Aakanksha Healthcare | Difflam Spray |
Difflam – Date | Aakanksha Healthcare | Difflam Spray |
7.4 Radio |
||
Company | Entry Title | Brand |
Cancer Doesn’t Discriminate | Red FM | CyteCare Hospitals |
7.5 Digital | ||
Company | Entry Title | Brand |
Difflam – 6 Sec Campaign | Aakanksha Healthcare | Difflam |
BRAISICAL | ARTILIGENCE PVT. LTD. | JUNIOR PROTINEX |
Difflam – Date | Aakanksha Healthcare | Difflam Spray |
Elidoll iPad Launch Video | Skepper Creative Agency Pvt Ltd | Elidoll |
Difflam – Cooking | Aakanksha Healthcare | Difflam Spray |
7.6 Out of Home |
||
Company | Entry Title | Brand |
OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
Life Shattered | ARTILIGENCE PVT. LTD. | Janssen Immunology |
Yoga Mouse | Presto Advertising | Raack |
Telma – Hypertension Week | Aakanksha Healthcare | Telma |
7.7 Brochures/Flyers | ||
Company | Entry Title | Brand |
Yoga Mouse | Presto Advertising | Raack |
Mr.Brocurly | Presto Advertising | Hair & Beyond |
Byte of Substitute | ARTILIGENCE PVT. LTD. | PROTINEX BYTES |
Mr.Baldmond | Presto Advertising | Hair & Beyond |
Patients’ World | ARTILIGENCE PVT. LTD. | Lunabet |
7.8 In-clinic Posters |
||
Company | Entry Title | Brand |
Mr.Walternutty | Presto Advertising | Hair & Beyond |
Life Shattered | ARTILIGENCE PVT. LTD. | Janssen Immunology |
Mr.Brocurly | Presto Advertising | Hair & Beyond |
Yoga Mouse | Presto Advertising | Raack |
Mr.Baldmond | Presto Advertising | Hair & Beyond |
7.9 Visual Aids, LBLs, Gimmick Detailers |
||
Company | Entry Title | Brand |
IVABEAT LBL SERIES | GNS | IVABEAT |
Byte of Health | ARTILIGENCE PVT. LTD. | PROTINEX BYTES |
Nasivion – Adult Sound Detailer | Aakanksha Healthcare | Nasivion |
Nasivion -Pedia Sound Detailer | Aakanksha Healthcare | Nasivion |
Most natural desire stands at risk! | ARTILIGENCE PVT. LTD. | Tadaflo |
7.10 Integrated Campaign |
||
Company | Entry Title | Brand |
Razel-Lipid ID | Aakanksha Healthcare | LIPID ID |
Difflam – Integrated Campaign | Aakanksha Healthcare | Difflam |