Your Marketing Strategy document should cover the following in a maximum of 1500 words. You can use either Word or Power Point for the document, converted into a PDF.
- The marketing objective
- The target audience
- The situation analysis
- The category/consumer insight
- The creative solution
- The media solution- specifically outlining the strategic media choices made with rationale
- ROI and delivery against the defined objective
Please support your strategy document with:
- A video covering the objective, target audience, the creative and media solutions and the results
- Video Formats supported are MP4
- The file should not exceed 3 minutes in duration and 100 MB in size
- URL for any website/ social media handles/ UI and UX Design created to be included
- A short 30 second video clip in MP4 format of your creative work for the showreel also to be included