Awardees

Entry ID Company Title Brand Metal
Creative Excellence
1. FMCG Products and Services
BBA-23-251 Stark Communications Come together in Kerala – Saath Saath Tvc Kerala Tourism Gold
BBA-23-139 Bud BIO-DEGRADABLE Poster SVE Silver
BBA-23-248 Stark Communications Come together in Kerala – Yeh Dooriam Tvc Kerala Tourism Bronze
2. B2B Products and Services
BBA-23-109 ITV language and culture for better tomorrow TIJU’s Academy Silver
BBA-23-120 CTA communications Kartavya TATA Hitachi Bronze
4. Social Cause/ Not for Profit
BBA-23-198 PlainSpeak Nameplates of Change Elite Developers Gold
BBA-23-371 Mindshare The Most Ignored Rider SBI Life Silver
BBA-23-349 Mindshare The Most Ignored Rider SBI Life Bronze
5. Health, Fitness& Wellness – 5.1 Disease Awareness & Education
BBA-23-406 V-ROK Communications World Osteoporosis Day Gemcal Gold
BBA-23-208 Artiligence Why wait? Vaccinate! Gardasil Silver
5. Health, Fitness& Wellness – 5.2 Rx
BBA-23-307 Pentacle Live Life 10 on 10 Ketorol Gold
BBA-23-414 V-ROK Communications Mask Cetzine B Silver
BBA-23-062 Skepper Sitagliptin Sitagliptin Bronze
5. Health, Fitness& Wellness – 5.3 OTC
BBA-23-412 V-ROK Communications Why the smile? Viagra Gold
BBA-23-407 V-ROK Communications TikTok Levotuss Silver
BBA-23-410 V-ROK Communications Romantic Couple Sargenor Bronze
5. Health, Fitness& Wellness – 5.4 Devices
BBA-23-126 Artiligence The X-ray Calendar Depuy Synthes Gold
BBA-23-402 V-ROK Communications Mr. Wart Endwarts Silver
BBA-23-297 Pentacle Upgrade to Elevate DV X-Ray Bronze
5. Health, Fitness& Wellness – 5.5 Professional
BBA-23-300 Pentacle Healing Touch Rebaheal Gold
BBA-23-065 Skepper Viagra Viagra Silver
BBA-23-169 Artiligence The Never-lasting Bond Tofojak-IN Bronze
5. Health, Fitness& Wellness – 5.6 Products & Services
BBA-23-217 Viatris Gastro Portfolio Campaign – UAE Viatris Gold
BBA-23-079 Skepper Razene 2D Animation Razene Silver
5. Health, Fitness& Wellness – 5.7 Integrated Campaign
BBA-23-408 V-ROK Communications TikTok Levotuss Gold
BBA-23-304 Pentacle Mission 100% Ketorol Silver
BBA-23-404 V-ROK Communications Mr. Wart Endwarts Bronze
6. Regional Work – 6.1 FMCG Products & Services
BBA-23-110 PlainSpeak Kalyanam Elite Developers Gold
BBA-23-188 Unico Graphix Old town olavu CTR Silver
BBA-23-093 Meisterverse ELANCE LEARNING TVC ELANCE Silver
BBA-23-014 PlainSpeak We don’t sell cars Sarathy Bronze
BBA-23-094 Meisterverse KOSAMATTAM FINANCE | TVC | MALAYALAM Kosamattom Bronze
6. Regional Work – 6.2 B2B
BBA-23-382 CTA communications Kartavya TATA Hitachi Bronze
BBA-23-151 Black Box Films ACKO – KING AND HIS WHEELS ACKO Bronze
6. Regional Work – 6.3 Media, Entertainment, Sports
BBA-23-263 Stark Communications Star ISL Indian Super League Silver
6. Regional Work – 6.4 Social Cause/ Not for Profit
BBA-23-012 PlainSpeak Nameplates of Change Elite Developers Gold
BBA-23-288 PlainSpeak We don’t sell cars Sarathy Silver
6. Regional Work – 6.5 Health, Fitness& Wellness
BBA-23-295 Pentacle Har Fever Kuch Kehta Hai Nise Gold
BBA-23-383 Bright Communications Campaign: 1. Caution! Pimple Ahead 2. Shrink your Double Chin 3. Smell Something Fishy? Skin Secrets Silver
7. E-Commerce – 7.1 Education & Training
BBA-23-092 Meisterverse ELANCE LEARNING TVC ELANCE Silver
BBA-23-196 ITV language and culture for better tomorrow TIJU’s Academy Bronze
8. Marketing Campaigns – 8.1 Brand Strategy
BBA-23-042 82Point5 The Coffee Culture Switch Costa Coffee Silver
8. Marketing Campaigns – 8.2 Brand Awareness
BBA-23-243 ITW Consulting Zomato – Uorfi Javed Zomato Gold
BBA-23-124 82Point5 Colorless Beauty Himalaya Silver
BBA-23-185 Navabharat Hum Sakshi Hain NavaBharat Bronze
8. Marketing Campaigns – 8.5 Brand Content and Entertainment
BBA-23-127 Shell India The Silent Shift Shell India Gold
BBA-23-186 Navabharat Hum Sakshi Hain NavaBharat Bronze
9. Special Awards – 9.2 Young writer of the year
BBA-23-287 PlainSpeak Nameplates of Change Elite Developers Gold
Digital Excellence
1. Digital – 1.1 E-mailer
BBA-23-097 EssenceMediaCom DWEN(Dell Women’s Entrepreneur Network) PowerHouse Summit Dell Bronze
1. Digital – 1.2 Digital Videos
BBA-23-017 PlainSpeak Nameplates of Change Elite Developers Gold
BBA-23-144 Unico Graphix Old Town Olavu CTR Silver
BBA-23-325 Mindshare PMCL – Step Out of the Dark Britannia Bronze
1. Digital – 1.4 Video Series
BBA-23-280 Stark Communications INDIA’S SUMMER CAMP Kerala Tourism Silver
BBA-23-190 Alliance Advertising Moving in with Malaika: How did we turn Brand Ambassador to Brand Influencer Lotus Bronze
1. Digital – 1.5 Content Marketing
BBA-23-281 Stark Communications APRIL FOOL’S DAY Kerala Tourism Gold
1. Digital – 1.6 Events and experiential marketing
BBA-23-163 noise Noise of India Noise Silver
1. Digital – 1.7 Internal Communications
BBA-23-080 Skepper Roche – Grow IMEA Campaign Roche Bronze
1. Digital – 1.8 Employer Branding
BBA-23-386 Publicis #Fintastic Bajaj Finserv Silver
1. Digital – 1.9 Community Engagement
BBA-23-231 Mindshare Shikhar Super Chat – Unilever’s Sales Rep of the Year! SHIKHAR Gold
BBA-23-174 noise King Chiku Noise Silver
BBA-23-341 Mindshare Britannia #GoodnessofCheese Britannia Bronze
1. Digital – 1. 10 Influencer Communications
BBA-23-499 Wavemaker V Day mush detector Cadbury Gold
BBA-23-453 Wavemaker Cadbury Silk Unforgettable Love Tips Cadbury Silver
BBA-23-175 noise King Chiku Noise Bronze
1. Digital – 1.11 Online Contests
BBA-23-505 Wavemaker Make your own Cadbury chocolate and see it go places ! Cadbury Gold
BBA-23-282 Stark Communications HOLIDAY HEIST Kerala Tourism Silver
BBA-23-176 noise Spot the Buds Noise Bronze
2. Mobile – 2.1 Mobile Games
BBA-23-316 Mindshare Nutrichoice Seeds & Herbs – A Gaming Innovation Britannia Silver
2. Mobile – 2.3 Mobile Website
BBA-23-405 V-ROK Communications Mr. Wart EndWarts Silver
3. Websites – 3.1 Corporate Website
BBA-23-189 Supercode Design Ekata Coffee – Experiential Website Coffee Gold
BBA-23-226 Viatris Viatris Connect Website Viatris Silver
BBA-23-111 Supercode Design DNA Entertainment Networks – Corporate Website DNA Networks Bronze
3. Websites – 3.3 E-commerce Site
BBA-23-113 Skepper Betadine Website Betadine Silver
4. Digital Campaigns – 4.1 Brand
BBA-23-495 Wavemaker Cadbury Celebrations #MyBirthdaySong -Transforming Birthday celebrations with Generative Ai Cadbury Gold
BBA-23-469 Wavemaker Cadbury Dairy Milk – #CheerForAllSports Cadbury Silver
BBA-23-445 Wavemaker #ShopsForShopless Cadbury Bronze
4. Digital Campaigns – 4.2 Search Marketing
BBA-23-075 EssenceMediaCom Dell Search Innovations Campaign Dell Gold
BBA-23-391 Wavemaker Springtek’s Mattress ROI-Based Marketing Success Springtek Silver
4. Digital Campaigns – 4.4 Social Media
BBA-23-283 Stark Communications Pack Up For Kerala Kerala Tourism Gold
BBA-23-286 Stark Communications Travel For Good Kerala Tourism Silver
BBA-23-284 Stark Communications Land of Harmony – Onam Kerala Tourism Bronze
4. Digital Campaigns – 4.5 Mobile Marketing
BBA-23-318 Mindshare Nutrichoice Seeds & Herbs – A Gaming Innovation Britannia Gold
BBA-23-057 EssenceMediaCom Dell Hyperlocal Campaign Dell Silver
BBA-23-329 Mindshare PMCL – Step Out of the Dark Britannia Bronze
4. Digital Campaigns – 4.6 Influencer Marketing
BBA-23-459 Wavemaker Cadbury Silk Unforgettable Love Tips Cadbury Gold
BBA-23-344 Mindshare Britannia Milk Bikis Nickname Nostalgia Stories for Parents and Kids Britannia Silver
BBA-23-352 Mindshare When Lakme ‘winged it’ with Ankush Lakme Bronze
4. Digital Campaigns – 4.8 Social Cause
BBA-23-463 Wavemaker Cadbury Dairy Milk – #CheerForAllSports Cadbury Gold
BBA-23-399 Wavemaker Apne bachhon ke liye Jaago Re Jaago Re Silver
BBA-23-429 Wavemaker #ShopsForShopless Cadbury Bronze
4. Digital Campaigns – 4.9 Digital Marketing Campaign
BBA-23-330 Mindshare PMCL – Step Out of the Dark Britannia Silver
BBA-23-323 Mindshare Nutrichoice – An Initiative for World Diabetes Day Britannia Bronze
Design Excellence
1. Corporate / Brand Identity
BBA-23-210 Origami Roach Lifescapes – Branding Roach Lifescapes Gold
BBA-23-393 Publicis Ninjacart Corporate Identity Ninjacart Silver
BBA-23-138 Origami CloverGreens Golfscapes – Branding CloverGreens Silver
BBA-23-354 Origami De Mandarin – Branding De Mandarin Bronze
2. Employee Communication
BBA-23-415 V-ROK Communications Halla Bol Orion Gold
BBA-23-074 Skepper Omnichannel campaign Omnichannel Silver
3. Posters
BBA-23-143 Unico Graphix Aachar and Co Aachar Gold
BBA-23-380 Origami Maverick & Farmer – Poster Maverick Silver
BBA-23-292 Pentacle Broken Pencil Ketorol Bronze
4. e-Brochures
BBA-23-004 MuseComm SAP Product Management Book -Through the Lens of Warli Artistry SAP Gold
BBA-23-276 Stark Communications Street Kerala Tourism Silver
BBA-23-305 Pentacle Mission 100% Ketorol Bronze
5. Calendars
BBA-23-256 Stark Communications Me to We Asianet News Gold
BBA-23-275 Navabharat Wardi NavaBharat Silver
BBA-23-214 Origami Roach Lifescapes 2023 Thoughtful Calendar Roach Lifescapes Bronze
7. Direct Mailers
BBA-23-183 Navabharat Hum Sakshi Hain NavaBharat Gold
BBA-23-387 Publicis Sonata DM Sonata Silver
BBA-23-312 Pentacle Break glass in case of stress Himalaya Ashvagandha Bronze
8. Annual Reports
BBA-23-388 Publicis Sonata Annual Report – Seeds of Modernization-driven Hypergrowth Sonata Gold
BBA-23-230 Pink Lemonade Bringing the story of PN Rao to life P N Rao Silver
9. Website Design
BBA-23-215 Origami Roach Lifescapes Website Roach Lifescapes Gold
10. UI/UX Design
BBA-23-087 Honeycomb creative Invigorating our Digital presence Honeycomb Gold
11. Packaging
BBA-23-379 Origami Maverick and Farmer Packaging Maverick Gold
BBA-23-133 Graf Creative Package Design Bumberry Silver
BBA-23-118 Graf Creative Package Design Bumberry Bronze
1. Media Innovation – 1.1 Media Innovation – Dailies & Magazines
BBA-23-213 Mindshare Nutrichoice- An Initiative for World Diabetes Day, Experience Personalization through Tech Britannia Gold
BBA-23-314 Mindshare Closeup Multivitamins Launch Closeup Bronze
1. Media Innovation – 1.2 Media Innovation – Audio-visual
BBA-23-306 Mindshare Vim Black Vim Gold
BBA-23-348 Mindshare Opening Pandora’s Box-Office Disney Studios Silver
BBA-23-216 Mindshare Domex Toilet Wars 2.0 Domex Bronze
1. Media Innovation – 1.4 Media Innovation – Digital
BBA-23-465 Wavemaker V-Day Mush Detector Cadbury Gold
BBA-23-507 Wavemaker Make your own Cadbury chocolate and see it go places ! Cadbury Silver
BBA-23-493 Wavemaker Cadbury Celebrations #MyBirthdaySong -Transforming Birthday celebrations with Generative Ai Cadbury Bronze
1. Media Innovation – 1.5 Media Innovation – Branded Content
BBA-23-350 Mindshare When Lakme ‘winged it’ with Ankush Lakme Gold
BBA-23-369 Mindshare Britannia Marie My Start Up TV Show – INSPIRING HOMEMAKERS TO DO MORE, TO BE MORE Britannia Silver
BBA-23-366 Mindshare Domex Toilet Wars 2.0 Domex Bronze
1. Media Innovation – 1.6 Media Innovation – OOH
BBA-23-104 Passio Communications Thermosale Ajmal Bismi Gold
BBA-23-487 Wavemaker Cadbury Celebrations #MyBirthdaySong -Transforming Birthday celebrations with Generative Ai Cadbury Silver
BBA-23-358 Mindshare Sunlight- Rongin Protekdin Sunlight Bronze
1. Media Innovation – 1.7 Media Innovation – Sponsorships
BBA-23-471 Wavemaker KBC Golden Week – How we hacked India’s biggest reality show to drive performance goals Vodafone Idea Gold
BBA-23-353 Mindshare Lakme ‘moves in’ with Malaika Lakme Bronze
1. Media Innovation – 1.8 Media Innovation – Multiple Platforms
BBA-23-310 Mindshare Vim Black Vim Gold
BBA-23-360 Mindshare Sunlight- Rongin Protekdin Sunlight Silver
BBA-23-488 Wavemaker Cadbury Celebrations #MyBirthdaySong -Transforming Birthday celebrations with Generative Ai Cadbury Bronze
1. Media Innovation – 1.9 Media Innovation – Celebs, brand ambassadors & influencer marketing
BBA-23-446 Wavemaker Cadbury Silk Unforgettable Love Tips Cadbury Gold
BBA-23-476 Wavemaker Oreo Bring Back 2011 Oreo Silver
BBA-23-250 Mindshare When Lakme ‘winged it’ with Ankush Lakme Silver
BBA-23-069 EssenceMediaCom Dell Influencer Campaign Dell Technologies Bronze
1. Media Innovation – 1.10 Media Innovation – Events et al
BBA-23-466 Wavemaker V-Day Mush Detector Cadbury Gold
BBA-23-107 Passio Communications Thermosale Ajmal Bismi Silver
BBA-23-184 Navabharat Hum Sakshi Hain NavaBharat Bronze
1. Media Innovation – 1.11 Media Innovation – Direct Marketing
BBA-23-359 Mindshare Horlicks Diabetes Plus – Imparting education among diabetics, one app at a time Horlicks Gold
1. Media Innovation – 1.12 Media Innovation: Audio Platforms
BBA-23-227 Mindshare Vim Black Vim Gold
1. Media Innovation – 1.13 Media Innovation – Emerging Technologies
BBA-23-313 Mindshare Vim Black Vim Gold
BBA-23-489 Wavemaker Cadbury Celebrations #MyBirthdaySong -Transforming Birthday celebrations with Generative Ai Cadbury Silver
BBA-23-424 Wavemaker Making every wish special Seagram’s Bronze
1. Media Innovation – 1.14 Media Innovation – Sports Marketing
BBA-23-431 Wavemaker Cadbury Dairy Milk – #CheerForAllSports Cadbury Gold
1. Media Innovation – 1.16 Media Innovation: E-commerce
BBA-23-229 Mindshare Shikhar Super Chat – Unilever’s Sales Rep of the Year! SHIKHAR Gold
2. Media Strategy – 2.1 Media Strategy – FMCG Products
BBA-23-224 Mindshare Milk Bikis Flashback pack-Nickname campaign -Going down the memory lane… Britannia Gold
BBA-23-486 Wavemaker Cadbury Celebrations #MyBirthdaySong -Transforming Birthday celebrations with Generative Ai Cadbury Silver
BBA-23-468 Wavemaker V-Day Mush Detector Cadbury Bronze
2. Media Strategy – 2.2 Media Strategy – Consumer Durables
BBA-23-049 EssenceMediaCom Dell Doing is the New Learning Campaign Dell Technologies Silver
BBA-23-211 Mindshare Ikea – Ghar Aa Jao Ikea Bronze
2. Media Strategy – 2.3 Media Strategy – Services
BBA-23-472 Wavemaker KBC Golden Week – How we hacked India’s biggest reality show to drive performance goals Vodafone Idea Gold
2. Media Strategy – 2.5 Media Strategy – Others
BBA-23-301 Mindshare Meesho Blockbuster Sale campaign Meesho Gold
BBA-23-150 Alliance Advertising Entry: Car Dekho “Ab Sharks Ki Baari” Car Dekho Silver
3. Integrated Campaigns – 3.1 Integrated Campaign – Consumer Products
BBA-23-347 Mindshare Milk Bikis Flashback pack-Nickname campaign -Going down the memory lane… Britannia Gold
BBA-23-494 Wavemaker Cadbury Celebrations #MyBirthdaySong -Transforming Birthday celebrations with Generative Ai Cadbury Silver
BBA-23-504 Wavemaker Garnier Black Naturals – Capturing market through Micro Marketing Garnier Bronze
3. Integrated Campaigns – 3.2 Integrated Campaign – Consumer Durables
BBA-23-050 EssenceMediaCom Dell Doing is the New Learning Campaign Dell Technologies Gold
BBA-23-164 Alliance Advertising Kent Kuhl – Launched with a Million Fans Kent Bronze
4. Events and Brand Activation – 4.1 Brand Activation
BBA-23-502 Wavemaker Garnier Black Naturals – Capturing market through Micro Marketing Garnier Gold
BBA-23-051 EssenceMediaCom Dell Doing is the New Learning Campaign Dell Technologies Silver
BBA-23-441 Wavemaker Boombox Seagram’s Bronze
BBA-23-444 Wavemaker V Day mush detector – This is dummy entry Cadbury Bronze
4. Events and Brand Activation – 4.2 Events
BBA-23-090 TEMPEST ADVERTISING Adarsh Tropica – Launch Adarsh Group Gold
4. Events and Brand Activation – 4.3 Online Event
BBA-23-480 Wavemaker Oreo Bring Back 2011 Oreo Gold
6. Data and Technology – 6.1 Data-driven marketing campaign
BBA-23-506 Wavemaker Make your own Cadbury chocolate and see it go places ! Cadbury Gold
BBA-23-222 Mindshare Driving Performance using Data and AI for SonyLIV SONYLIV Silver
BBA-23-219 Mindshare Performance Excellence in Asia cup’23 during cluttered season | Star Sports Hotstar Bronze
6. Data and Technology – 6.2 AR,VR & Emerging tech
BBA-23-497 Wavemaker Cadbury Celebrations #MyBirthdaySong -Transforming Birthday celebrations with Generative Ai Cadbury Gold
BBA-23-492 Wavemaker Oreo SIWO-Say it with Oreo Oreo Silver
BBA-23-473 Wavemaker Hacking India’s Largest Reality Show for Performance Gains: The KBC Golden Week Vodafone Idea Bronze
6. Data and Technology – 6.3 Best Media Research
BBA-23-396 Wavemaker How Momentum defined ‘Futureproof’ planning for Haier Haier Bronze
6. Data and Technology – 6.5 Analytics & Data Technology
BBA-23-374 Mindshare Thumbstopping Beauty Biases Dove Gold
BBA-23-509 Wavemaker The right partner to unlock the power of data Mondelez Silver
BBA-23-220 Mindshare Powering media campaign by intelligent suppression and smart clustering via CDP | Maruti Suzuki Maruti Suzuki Bronze
6. Data and Technology – 6.7 cultural insight
BBA-23-364 Mindshare Horlicks – Poshan Ka Vachan Horlicks Gold
BBA-23-448 Wavemaker #ShopsForShopless Cadbury Silver
BBA-23-474 Wavemaker #FaithNotForce Bournvita Bronze

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Awards for Media Excellence

4.1 Dailies & Magazines
4.2 Audio-visual Media (Linear TV, connected TV, OTT etc)
4.3 Radio
4.4 Digital Media
4.5 Branded Content
4.6 OOH and Ambient Media
4.7 Sponsorships
4.8 Multiple Platforms
4.9 Celebs, brand ambassadors & influencer marketing
4.10 Events / Experiential Marketing/Brand Activation
4.11 Direct Marketing
4.12 Audio platforms (podcasts, other digital audio platforms etc)
4.13 Emerging Technologies
4.14 Sports Marketing
4.15 E-commerce
4.16 Media Campaign of the year (at least 3 media / platforms)

5.1 Consumer Products
5.2 Consumer Durables
5.3 Consumer Services
5.4 B2B Products and Services
5.5 Media & Entertainment
5.6 Others

6.1 Consumer Products (at least 3 media)
6.2 Consumer Durables (at least 3 media)
6.3 Consumer Services (at least 3 media)
6.4 B2B Products and Services (at least 3 media)
6.5 Media & Entertainment (at least 3 media)
6.6 Others (at least 3 media)

7.1 Brand Activation
7.2 Online Event
7.3 Product Launch

8.1 Best data-driven marketing campaign
8.2 Best brand Experience : AR/ VR/Emerging tech
8.3 Best Media Research using existing data (covers use of data bases like TAM, BARC, IRS, TGI, publisher data etc.)
8.4 Best use of Analytics/Data Technology leveraging existing or progressive technologies for driving insights or business
8.5 Best brand activation — Metaverse
8.6 Best use of cultural insight in a campaign
8.7 Best use of AI in a campaign

Awards for Digital Excellence

3.1 E-mailer
3.2 Digital Videos
3.3 Explainer Videos
3.4 Video Series
3.5 Content Marketing
3.6 Community Engagement
3.7 Influencer Communications
3.8 Online Contests
3.9 Mobile Applications

3.10.1 Corporate Website
3.10.2 E-commerce Website

3.11 Digital Brand Campaign (at least 3 media/ platforms)
3.12 Social Media Campaign (at least 3 platforms)
3.13 Mobile Marketing Campaign (at least 3 creative units)
3.14 Influencer Marketing Campaign (at least 3 3 creative units)
3.15 Social Cause Campaign (at least 3 media/ platforms)
3.16 Digital Marketing Campaign of the year (at least 3 media/ platforms)

Awards for Creative Excellence

1.1.1 Beauty & Fragrances
1.1.2 Beverages (alcoholic and non-alcoholic)
1.1.3 Fashion and Accessories
1.1.4 Fast Moving Consumer Goods
1.1.5 Food
1.1.6 Household Supplies
1.1.7 Pet Care Products
1.1.8 Personal Care
1.1.9 Snacks & Desserts
1.1.10 Others

1.2.1 Automotive Vehicles
1.2.2 Automotive Accessories
1.2.3 Electronics
1.2.4 Home Furnishings
1.2.5 Home Appliances
1.2.6 Others

1.3.1 Banking, Insurance and Financial Services
1.3.2 Delivery Services
1.3.3 Education & Training
1.3.4 Entertainment & Sports
1.3.5 Gaming & E-Sports
1.3.6 Hotels & Restaurants
1.3.7 Internet & Telecom
1.3.8 Leisure & Recreation
1.3.9 Pet Care Services
1.3.10 Retail
1.3.11 Transportation
1.3.12 Travel & Tourism
1.3.13 Others

1.4.1 Agriculture
1.4.2 Automotive – Aftermarket
1.4.3 Construction
1.4.4 Business & Office Supplies
1.4.5 Industrial Goods and Services
1.4.6 Professional Services
1.4.7 IT & Software Services
1.4.8 Others

1.5.1 OTT Platforms
1.5.2 Sport
1.5.3 e-Sports
1.5.4 Gaming
1.5.5 Culture & The Arts
1.5.6 Others

1.7.1 Disease Awareness & Education
1.7.2 Healthcare, Rx
1.7.3 Healthcare – OTC
1.7.4 Healthcare – Rx – Devices
1.7.5 Fitness & Wellness : Products & Services
1.7.6 Best Healthcare Campaign of the year (use at least 3 media)

1.8.1 FMCG Products, Consumer Durables and Services
1.8.2 B2B Products and Services
1.8.3 Media, Entertainment, Sports
1.8.4 Social Cause/ Not for Profit
1.8.5 Health, Fitness & Wellness
1.8.6 Best Regional Language Campaign of the Year (use at least 3 media)

1.9.1 Brand Strategy
1.9.2 Building Brand Awareness
1.9.3 Experiential Marketing
1.9.4 Brand Content and Entertainment

1.10.1 Young Art Director of the year open to individuals below 30 years of age. Not open to agencies.
1.10.2 Young Writer of the year (copy/ content) open to individuals below 30 years of age. Not open to agencies.
1.10.3 Young Creative team of the Year – Copywriter/ Content Writer and Art Director open to individuals below 30 years of age. Not open to agencies.
1.10.4 Arvind Kumar Award for Young Media Professional of the year open to individuals below 30 years of age. Not open to agencies.
1.10.5 Ayaz Peerbhoy Award for Best Creative Campaign of the Year ( at least 3 media)