SHORTLISTED ENTRIES

Congratulations on making it to the Big Bang 2024 shortlist. Your work really stood out. Do join us on the 10th of January 2025 at Sunburn union Koramangala for the exciting Big Bang Awards Nite and to find out if you won a Gold, Silver or Bronze trophy.
Good luck and congratulations again for having made it to the shortlist.

1.1 Consumer Products (any media, including campaigns)

1.1.1 Beauty & Fragrances

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Entry ID

Entry Title

Brand

Company

1 BBA-24-616 Pond’s CGI – Hydralite Makes A Splash Ponds Mindshare India

1.1.3 Fashion and Accessories

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Entry ID

Entry Title

Brand

Company

1 BBA-24-131 The best your feet can get. Odyssia Pencilmark Films
2 BBA-24-148 The best your feet can get. Odyssia Pencilmark Films
3 BBA-24-294 THE DIAMOND EXPERT Diamond Neckpiece Bud
4 BBA-24-333 In Her Element – Womens Day Campaign Shyaway Brand Mascots India Private Limited

1.1.4 Fast Moving Consumer Goods

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Entry ID

Entry Title

Brand

Company

1 BBA-24-291 You Make My Break KitKat India Social Panga
2 BBA-24-293 KitKat Snap In Half KitKat India Social Panga

1.1.5 Food

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Entry ID

Entry Title

Brand

Company

1 BBA-24-181 Gravy Ready. Are you ready? Cookmaid PlainSpeak
2 BBA-24-216 Plant Based Eat The Green Meat MirrorNation
3 BBA-24-225 Plant Based Eat The Green Meat MirrorNation
4 BBA-24-307 Hridayam Shudham KPL Shudhi PlainSpeak
5 BBA-24-496 Nivah Festive Series Nivah Atta Vrok Communications

1.1.8 Personal Care

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Entry ID

Entry Title

Brand

Company

2 BBA-24-278 AVA Medimix Onam Film AVA Medimix Eunoians Studio Pvt Ltd
1 BBA-24-331 It Starts With Gums Himalaya Oral Care Social Panga

1.1.9 Snacks & Desserts

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Entry ID

Entry Title

Brand

Company

1 BBA-24-064 Laddubar Launch Ad Laddubar Some Good Design

1.2 Consumer Durables (any media, including campaigns)

1.2.1 Automotive Vehicles

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Entry ID

Entry Title

Brand

Company

1 BBA-24-227 Mahindra Tractors – Uzhavin Thalaiva – Farmer’s Tribute Song Mahindra Tractors Brand Mascots India Private Limited

1.2.6 Others

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Entry ID

Entry Title

Brand

Company

1 BBA-24-670 Banega Toh Badhega India – Cementing Homes to Cementing India UltraTech Mindshare India

1.3 Consumer Services (any media, including campaigns)

1.3.1 Banking, Insurance and Financial Services

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Entry ID

Entry Title

Brand

Company

1 BBA-24-058 Agents-Retiree Film, Aditya Birla Sun Life Insurance Agents for Aditya Birla Sun Life Insurance Talking Tree Media LLP
2 BBA-24-059 Agents-Multi-Agent Film, Aditya Birla Sun Life Insurance Agents for Aditya Birla Sun Life Insurance Talking Tree Media LLP
3 BBA-24-063 Tarraki weds Savings Canara Bank Associated Advertising Pvt. Ltd.

1.3.3 Education & Training

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Entry ID

Entry Title

Brand

Company

1 BBA-24-030 The World Needs More Of You Jagdish Sheth School of Management TEMPEST ADVERTISING PVT. LTD
2 BBA-24-276 Allen Online Program Print Ad Allen People Design & Communications India Pvt Ltd
3 BBA-24-279 Allen Online Program Print Ad 2 Allen People Design & Communications India Pvt Ltd

1.3.6 Hotels & Restaurants

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Entry ID

Entry Title

Brand

Company

1 BBA-24-077 Flavors of South Bawa Group of Hotels Synapse Marketing Consultancy
2 BBA-24-141 LEGENDS ARE COMING FOR DINNER THALAPPAKATTI Freeflow Ideas
3 BBA-24-231 Consumer Services The Westin Hyderabad Mindspace Wirality Media
4 BBA-24-292 RELISHING HEARTS Food Bud

1.3.10 Retail

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Entry ID

Entry Title

Brand

Company

1 BBA-24-224 Consumer Service Fastrack Stores Wirality Media

1.3.12 Travel & Tourism

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Entry ID

Entry Title

Brand

Company

1 BBA-24-082 Smart Holidays Goibibo Mind Your Language!
2 BBA-24-097 Tested like Samsonite Samsonite Social Beat

1.3.13 Others

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Entry ID

Entry Title

Brand

Company

1 BBA-24-073 Unmatched Quality post Featherlite Developers Talking Tree Media LLP
2 BBA-24-306 THE REAL WHITE Laundry Bud

1.4 B2B Products and Services (any media, including campaigns)

1.4.1 Agriculture

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Entry ID

Entry Title

Brand

Company

1 BBA-24-001 FESTIVE PROMOTION FOR HM CLAUSE-VEGETABLE PRODUCTS HM CLAUSE TEMPEST ADVERTISING PVT. LTD

1.4.3 Construction

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Entry ID

Entry Title

Brand

Company

1 BBA-24-027 Jod bana Rahe MYK Laticrete Tile Adhesive Associated Advertising Pvt. Ltd.
2 BBA-24-031 Merry Christmas (Tactical Day Film) Tata Steel Nest-In Modular Solutions Talking Tree Media LLP

1.5 Media & Entertainment (any media, including campaigns)

1.5.1 OTT Platforms

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Entry ID

Entry Title

Brand

Company

1 BBA-24-322 Rewind and Reignite: Fueling Excitement for ‘Kana Kaanum Kalangal Season 2’ Launch Disney+ Hotstar Tamil Digitally Inspired Media Pvt Ltd
2 BBA-24-323 The ‘1 Ticket Naalu Padam’ Success Story on Disney+ Hotstar Tamil” Disney+ Hotstar Tamil Digitally Inspired Media Pvt Ltd

1.5.4 Gaming

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Entry ID

Entry Title

Brand

Company

1 BBA-24-315 Animax Naruto Cards Topps Card Game Nextdot Digital

1.6 Social Cause/ Not for Profit , Government (any media, including campaigns)

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Entry ID

Entry Title

Brand

Company

1 BBA-24-048 Pride Film Shell India Markets Private Limited Shell India Markets Private Limited
2 BBA-24-132 A thirsty Bird Initiative FABRICSPA Freeflow Ideas
3 BBA-24-308 Without Arms. With Determination. Sarathy PlainSpeak
4 BBA-24-342 Words of Pride Disney Star Mindshare India
5 BBA-24-600 Farmers Of India AgriCentral Akartha

1.7 Health, Fitness& Wellness (any media, including campaigns)

1.7.1 Disease Awareness & Education

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Entry ID

Entry Title

Brand

Company

1 BBA-24-023 SOS (Step Down on Salt) Campaign Dilnip Vrok Communications
2 BBA-24-085 MESSAGE AUVELIA Tools Marcom Pvt Ltd.
3 BBA-24-239 My Day Strong (MDS Awareness Day) Rojuzda Artiligence Pvt. Ltd.
4 BBA-24-158 Silent warrior. My kidneys. My mission. HOSPITAL Freeflow Ideas
5 BBA-24-118 Let’s Talk Endometriosis Visanne Artiligence Pvt. Ltd.

1.7.2 Healthcare, Rx

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Entry ID

Entry Title

Brand

Company

1 BBA-24-083 EYES AUVELIA Tools Marcom Pvt Ltd.
2 BBA-24-202 See Worsening Heart Failure, Think Vericiguat Verquvo Artiligence Pvt. Ltd.
3 BBA-24-506 OnArni Launch Campaign OnArni Vrok Communications
4 BBA-24-507 CODE (Complete the course, Overcome the infection, Defeat the resistance) GIMMICK Clamp XL Vrok Communications
5 BBA-24-721 CoQ Man Launch Campaign CoQ Man Vrok Communications

1.7.3 Healthcare – OTC

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Entry ID

Entry Title

Brand

Company

1 BBA-24-088 On with Ondem! Ondem Artiligence Pvt. Ltd.
2 BBA-24-154 Shaping Healthy Life Protinex Artiligence Pvt. Ltd.
3 BBA-24-212 On with Ondem! Ondem Artiligence Pvt. Ltd.
4 BBA-24-266 Pad is hard MyPink PlainSpeak

1.7.4 Healthcare – Rx – Devices

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Entry ID

Entry Title

Brand

Company

1 BBA-24-171 Keep People Moving Depuy Synthes Artiligence Pvt. Ltd.
2 BBA-24-250 MAGNAficent Life Magna Mitral Ease and Magna Ease Artiligence Pvt. Ltd.
3 BBA-24-510 I’m Different Ryzodeg Vrok Communications
4 BBA-24-718 Food Plate Ryzodeg Vrok Communications
5 BBA-24-719 Different Foods  Ryzodeg Vrok Communications

1.7.5 Fitness & Wellness : Products & Services

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Entry ID

Entry Title

Brand

Company

1 BBA-24-191 The Indoor Sun (World Vitamin D Day) Uprise Artiligence Pvt. Ltd.
2 BBA-24-214 Anidrasana Pulse Group of Diagnostic Centres Artiligence Pvt. Ltd.
3 BBA-24-228 Chalti Rahe Zindagi Double Suraksha HospiCash Policy Artiligence Pvt. Ltd.
4 BBA-24-277 Mother’s Health Can’t Weight! Protinex Mother’s Artiligence Pvt. Ltd.
5 BBA-24-301 The Sting Adishtu Energy Bars Bud

1.7.6 Best Healthcare Campaign of the year (use at least 3 media)

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Entry ID

Entry Title

Brand

Company

1 BBA-24-093 cARNIval for Life Sacu V Artiligence Pvt. Ltd.
2 BBA-24-094 Hi-Five to Life Kryxana Artiligence Pvt. Ltd.
3 BBA-24-105 My Day Strong (MDS Awareness Day) Rojuzda Artiligence Pvt. Ltd.
4 BBA-24-270 Let’s Talk Endometriosis Visanne Artiligence Pvt. Ltd.
5 BBA-24-680 SOS (Step Down on Salt) Campaign Dilnip Vrok Communications

1.8 Regional Work (any media, including campaigns) in Telegu, Kannada, Tamil, Malyalam, Hindi

1.8.1 FMCG Products, Consumer Durables and Services

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Entry ID

Entry Title

Brand

Company

1 BBA-24-116 AVA Medimix Onam Film AVA Medimix Eunoians Studio Pvt Ltd
2 BBA-24-121 Onam Padakali Swiggy Mind Your Language!
3 BBA-24-123 Sunday Special Mutton Licious Mind Your Language!
4 BBA-24-184 Without Arms. With Determination. Sarathy PlainSpeak
5 BBA-24-233 It Matters Where You Start Parishrama PU College Mass Designs
6 BBA-24-269 Peps Onam 2024 TVC Peps Mattress Disha Communications Private Limited

1.8.3 Media, Entertainment, Sports

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Entry ID

Entry Title

Brand

Company

1 BBA-24-122 Bigg Boss Season 7 Star Vijay Mind Your Language!
2 BBA-24-321 Rewind and Reignite: Fueling Excitement for ‘Kana Kaanum Kalangal Season 2’ Launch Disney+ Hotstar Tamil Digitally Inspired Media Pvt Ltd

1.8.4 Social Cause/ Not for Profit

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Entry ID

Entry Title

Brand

Company

1 BBA-24-309 Without Arms. With Determination. Sarathy PlainSpeak
2 BBA-24-393 Words of Pride Disney Star Mindshare India

1.8.5 Health, Fitness & Wellness

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Entry ID

Entry Title

Brand

Company

1 BBA-24-190 Rise with Surya Namaskar Uprise Artiligence Pvt. Ltd.

1.9 Marketing Campaigns

1.9.1 Brand Strategy

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Entry ID

Entry Title

Brand

Company

1 BBA-24-039 Maa Kauvery Hospital Branding Maa Kauvery Hospital Origami Creative Pvt Ltd
2 BBA-24-045 CNBC-TV18 Future.Female.Forward Season 2 Future.Female.Forward Season 2 Moes-art
3 BBA-24-686 Banega Toh Badhega India – Cementing Homes to Cementing India UltraTech Mindshare India

1.9.2 Building Brand Awareness

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Entry ID

Entry Title

Brand

Company

1 BBA-24-010 Adarsh Brand Film Adarsh Group TEMPEST ADVERTISING PVT. LTD
2 BBA-24-610 Pond’s CGI – Hydralite Makes A Splash Ponds Mindshare India
3 BBA-24-639 As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise Hellmann’s Mindshare India
4 BBA-24-660 When the King Vanished: How Castrol EDGE Made Shah Rukh Khan Uncatchable Castrol EDGE Mindshare India
5 BBA-24-687 Castrol Pragati Ki Paathshaala Castrol CRB Turbomax Mindshare India
6 BBA-24-717 500KMS of Conversations! Castrol MAGNATEC Mindshare India

1.9.3 Experiential Marketing

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Entry ID

Entry Title

Brand

Company

1 BBA-24-107 Epsilon YOUniverse EPSILON Epsilon
2 BBA-24-117 Design-Led Innovation: Simplifying Solutions at Belden’s Customer Innovation Centre Belden Leroc Media Services Pvt. Ltd.
3 BBA-24-140 LEGENDS ARE COMING FOR DINNER THALAPPAKATTI Freeflow Ideas
4 BBA-24-640 As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise Hellmann’s Mindshare India
5 BBA-24-696 Castrol Pragati Ki Paathshaala Castrol CRB Turbomax Mindshare India

2.1 Corporate / Brand Identity

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Entry ID

Entry Title

Brand

Company

4 BBA-24-006 Branding Laddubar Mama Nourish – Laddubar Some Good Design
1 BBA-24-020 Nishka – Momentous jewelry branding  Nishka Origami Creative Pvt Ltd
5 BBA-24-273 YumAsana Brand Identity Design YumAsana People Design & Communications India Pvt Ltd
2 BBA-24-280 Toit Stray Apple Brand Identity Design Toit Stray Apple People Design & Communications India Pvt Ltd
3 BBA-24-751 Bannerughatta Biological Park, Bengaluru Logo Zoo Logo BLEU

2.2 Employee Communication

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Entry ID

Entry Title

Brand

Company

1 BBA-24-103 Sync back to Life! (Workplace Eye Wellness Awareness Month) Resync Artiligence Pvt. Ltd.
2 BBA-24-106 Epsilon Youniverse EPSILON Epsilon
3 BBA-24-248 Navabharat Parivaar Newsletter NavaBharat NavaBharat Media
4 BBA-24-332 Titan Company – Employer Branding Titan Company Ltd. Social Panga
5 BBA-24-501 Jeetna Hai Khud Se Albert David Vrok Communications

2.3 Posters

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Entry ID

Entry Title

Brand

Company

1 BBA-24-145 So Fulfilling THALAPPAKATTI Freeflow Ideas
2 BBA-24-211 World No Tobacco Day Digital Poster Capio Interactive CAPIO INTERACTIVE
3 BBA-24-246 Anidrasana Pulse Group of Diagnostic Centres Artiligence Pvt. Ltd.
4 BBA-24-672 Plant Based Eat The Green Meat MirrorNation
5 BBA-24-689 The Festival of Democracy Lok Sabha Election 2024 BLEU

2.4 e-Brochures

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Entry ID

Entry Title

Brand

Company

1 BBA-24-008 SAP 25-Year Anniversary Book (Textile) SAP MuseComm Pvt. Ltd.
2 BBA-24-019 SAP 25 Years Coffee Table Book (Culture) SAP MuseComm Pvt. Ltd.
3 BBA-24-164 LI’L CHARU’S ADVENTURES Brigade Sanctuary Freeflow Ideas

2.5 Calendars

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Entry ID

Entry Title

Brand

Company

1 BBA-24-151 COTHAS COFFEE CALENDAR COTHAS Freeflow Ideas
2 BBA-24-186 AI Calendar Muralya Dairy PlainSpeak
3 BBA-24-738 Life in a… BMTC BMTC and Bannerughatta Biological Park Bengaluru (BBBP) BLEU
4 BBA-24-744 A day at the zoo Zoo Calerndar BLEU
5 BBA-24-745 Inclusive, Accessible, Ethical & Participative Election Chief Electoral Officer, Karnataka BLEU

2.6 Newsletters

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Entry ID

Entry Title

Brand

Company

1 BBA-24-289 Navabharat Parivaar Newsletter NavaBharat NavaBharat Media

2.7 Direct Mailers

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Entry ID

Entry Title

Brand

Company

3 BBA-24-135 A  THIRSTY BIRD INITIATIVE FABRICSPA Freeflow Ideas
1 BBA-24-143 DOSA & PAROTTA leaflets THALAPPAKATTI Freeflow Ideas
2 BBA-24-146 Ready, Steady, Biriyani THALAPPAKATTI Freeflow Ideas

2.9 Website Design

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Entry ID

Entry Title

Brand

Company

1 BBA-24-044 Creative Facelift for a Corporate Website Jindal Aluminium Honeycomb Creative Support Pvt Ltd

2.11 Packaging

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Entry ID

Entry Title

Brand

Company

1 BBA-24-021 Golden Lips: The Art of Intimate Indulgence Kalories Kalories Nutra Solutions Pvt. Ltd.
2 BBA-24-089 Great Indian Heritage Bolas SANJAY B DAIV
3 BBA-24-095 Nu: beat Packaging nu:beat OpusCDM
4 BBA-24-271 Loca Loka Tequila Label Design Loca Loka People Design & Communications India Pvt Ltd
5 BBA-24-275 Toit Stray Apple Packaging Design Toit Stray Apple People Design & Communications India Pvt Ltd

3.1 E-mailer

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Entry ID

Entry Title

Brand

Company

1 BBA-24-104 Sync back to celebrations! Resync Artiligence Pvt. Ltd.
2 BBA-24-137 WHITES ATTRACT TROUBLE FABRICSPA Freeflow Ideas
3 BBA-24-138 Survivors of Summer FABRICSPA Freeflow Ideas

3.2 Digital Videos

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Entry ID

Entry Title

Brand

Company

1 BBA-24-206 Without Arms. With Determination. Sarathy PlainSpeak
2 BBA-24-362 Style Squad: The ultimate festive hairstyle guide for the most stylish TRESemmé Mindshare India
3 BBA-24-528 CIRCUIT BOLE TOH SUNEGA INDIA Shikhar app Mindshare India
4 BBA-24-677 When the King Vanished: How Castrol EDGE Made Shah Rukh Khan Uncatchable Castrol EDGE Mindshare India
5 BBA-24-723 500KMS of Conversations! Castrol MAGNATEC Mindshare India

3.3 Explainer Videos

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Entry ID

Entry Title

Brand

Company

1 BBA-24-070 Strong-homes-for-strong-bonds_SouthConsumer_Har-Bar-SamajhdarSeries_TataTiscon Tata Tiscon Talking Tree Media LLP
2 BBA-24-108 My Day Strong (MDS Awareness Day) Rojuzda Artiligence Pvt. Ltd.
3 BBA-24-160 Know Breast Cancer (Breast Cancer Awareness Month) Kryxana Artiligence Pvt. Ltd.
4 BBA-24-207 THE piONEers (MOA Video) Gestofit SR Artiligence Pvt. Ltd.
5 BBA-24-417 Style Squad: The ultimate festive hairstyle guide for the most stylish TRESemmé Mindshare India

3.4 Video Series

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Entry ID

Entry Title

Brand

Company

1 BBA-24-134 Let’s Talk Endometriosis Visanne Artiligence Pvt. Ltd.
2 BBA-24-499 Nivah Festival Video Series Roxy Nivah Vrok Communications
3 BBA-24-691 EndWarts EndWarts Vrok Communications
4 BBA-24-698 Banega Toh Badhega India – Cementing Homes to Cementing India UltraTech Mindshare India
5 BBA-24-709 Castrol India’s Ultimate Motostar Castrol POWER1 Mindshare India

3.5 Content Marketing

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Entry ID

Entry Title

Brand

Company

1 BBA-24-397 MTR Minuteverse MTR Foods Wavemaker
2 BBA-24-418 Style Squad: The ultimate festive hairstyle guide for the most stylish TRESemmé Mindshare India
3 BBA-24-703 Banega Toh Badhega India – Cementing Homes to Cementing India UltraTech Mindshare India
4 BBA-24-710 Castrol India’s Ultimate Motostar Castrol POWER1 Mindshare India

3.6 Community Engagement

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Entry ID

Entry Title

Brand

Company

1BBA-24-340Listen to YourselfMiniklubSocial Panga
2BBA-24-383ConfirmTkt Won the World CupConfirmtktWavemaker
3BBA-24-398MTR MinuteverseMTR FoodsWavemaker
4BBA-24-579Digitising Matrix Hair Dressers to Promote Brand Love and Consumerise the Matrix Pro-Hair Transformers (MHT 3.0) EventMatrixWavemaker
5BBA-24-711Castrol India’s Ultimate MotostarCastrol POWER1Mindshare India

3.7 Influencer Communications

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Entry ID

Entry Title

Brand

Company

1 BBA-24-187 Muralya in UAE Muralya Dairy PlainSpeak
2 BBA-24-208 Without Arms. With Determination. Sarathy PlainSpeak
3 BBA-24-297 You Make My Break KitKat India Social Panga
4 BBA-24-299 KitKat Snap In Half KitKat India Social Panga
5 BBA-24-598 Changing ‘habit’ one fitness app at a time Lipton Mindshare India

3.8 Online Contests

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Entry ID

Entry Title

Brand

Company

1 BBA-24-529 Main Bhi MasterChef! Veeba gives fans a seat at MasterChef table Veeba Foods MSix&Partners
2 BBA-24-592 GRT Jewellers X Coke Studio Tamil Kalyana Kacheri GRT Jewellers Mindshare India
3 BBA-24-641 As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise Hellmann’s Mindshare India

3.9 Mobile Applications

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Entry ID

Entry Title

Brand

Company

1 BBA-24-599 Changing ‘habit’ one fitness app at a time Lipton Mindshare India

3.11 Digital Brand Campaign (at least 3 media/ platforms)

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Entry ID

Entry Title

Brand

Company

1BBA-24-450Oreo Bola Mat BolCadbury OreoWavemaker India
2BBA-24-572Indian Hair Dressing AwardL’Oreal ProfessionnelWavemaker
3BBA-24-654Jim Jam – No twistJim Jam PopsMindshare India
4BBA-24-674UltraTech – Banega Toh Badhega IndiaCement/UltraTechMindshare India
5BBA-24-726500KMS of Conversations!Castrol MAGNATECMindshare India

3.12 Social Media Campaign (at least 3 platforms)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-361 Maa’s Message – A Divine AR Intervention Lifebuoy Mindshare India
2 BBA-24-387 ConfirmTkt Won the World Cup Confirmtkt Wavemaker
3 BBA-24-419 Style Squad: The ultimate festive hairstyle guide for the most stylish TRESemmé Mindshare India
4 BBA-24-451 Oreo Bola Mat Bol Cadbury Oreo Wavemaker India
5 BBA-24-474 Do Nothing University Cadbury 5 Star Wavemaker India

3.13 Mobile Marketing Campaign (at least 3 creative units)

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Entry ID

Entry Title

Brand

Company

1 BBA-24-647 Bourbon Shake Britannia Winkin Cow Bourbon Milkshake Mindshare India
2 BBA-24-688 EndWarts EndWarts Vrok Communications
3 BBA-24-722 Hungry For Gold Britannia Mindshare India
4 BBA-24-743 Xiaomi’s Immersive Campaign: Engaging Tech-Savvy Audiences with Dynamic Content and Interactive Features for the Note 13 Launch Mobile Brand – Xiaomi MSix&Partners

3.14 Influencer Marketing Campaign (at least 3 creative units)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-300 You Make My Break KitKat India Social Panga
2 BBA-24-304 KitKat Snap In Half KitKat India Social Panga
3 BBA-24-514 Creating Memories Never Clicked Cadbury Celebrations Wavemaker India
4 BBA-24-542 Bournvita #DForDreams Bournvita Wavemaker India
5 BBA-24-545 Nurturing Chocolate Champions from Everyday Individuals to Co-create India’s next Cadbury Cadbury Dairy Milk Wavemaker India

3.15 Social Cause Campaign (at least 3 media/ platforms)

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-062Woman SafetyT-SafeAssociated Advertising Pvt. Ltd.
2BBA-24-230Farmers Of IndiaAgriCentralAkartha
3BBA-24-395Words of PrideDisney StarMindshare India
4BBA-24-475Cadbury Dairy Milk #SitTogetherCadbury Dairy MilkWavemaker India
5BBA-24-604You Are Not Alone with Maybelline Brave TogetherMaybelline New YorkWavemaker

3.16 Digital Marketing Campaign of the year (at least 3 media/ platforms)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-389 ConfirmTkt Won the World Cup Confirmtkt Wavemaker

4. Media Innovation

4.2 Audio-visual Media (Linear TV, connected TV, OTT etc)

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-284Kuhl Fans- Winds of ChangeKuhl FansAlliance Advertising & Marketing Pvt. Ltd.
2BBA-24-345It Starts With GumsHimalaya Oral CareSocial Panga
3BBA-24-515GCN – Integration with Dance Reality Shows  – How to create instant impact using traditional approach?Garnier Color NaturalsWavemaker

4.3 Radio

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-746Celerio Mileage ChallengeMaruti Suzuki India LimitedMindshare India

4.4 Digital Media

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-324Maa’s Message – A Divine AR InterventionLifebuoyMindshare India
2BBA-24-349ConfirmTkt Won the World CupConfirmTktWavemaker
3BBA-24-518Changing habit one fitness app at a timeLiptonMindshare India
4BBA-24-578Educating the Consumers About Hair and Scalp Concerns by Using Biolage Scalp Scan TechnologyMatrixWavemaker
5BBA-24-637Good Day’s AI Smile Campaign: Swapping the Iconic Smile Emoji with a Cleft Smile in Every ChatBritannia Good DayMindshare India

4.5 Branded Content

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-429The Fan’s Dugout: Ravi Shastri Talks T20, Live from Fans’ HomeBritannia 50-50 GolmaalMindshare India
2BBA-24-526Veeba: Serving up content firstsVeeba FoodsMSix&Partners
3BBA-24-559Get Your Game On With VimVimMindshare India
4BBA-24-714Castrol India’s Ultimate MotostarCastrol POWER1Mindshare India
5BBA-24-728500KMS of Conversations!Castrol MAGNATECMindshare India

4.6 OOH and Ambient Media

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Entry ID

Entry Title

Brand

Company

1BBA-24-087Guerilla Marketing Masterstroke: Vadilal Ice-cream’s Tribute to Team IndiaVadilal Ice-creamMSix&Partners
2BBA-24-259Inox Olympics DBQSInox GroupSignpost India
3BBA-24-365ConfirmTkt Won the World CupConfirmTktWavemaker
4BBA-24-539Crave. Indulge. Repeat: Cadbury Silk Dessert’s Sweet TakeoverCadbury Dairy Milk SilkWavemaker India
5BBA-24-582Xiaomi Connecting the Future: The Redmi Note 13 innovationMobile/XiaomiMSix&Partners

4.7 Sponsorships

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-267Cooking up impact with MasterChef IndiaVeeba FoodsMSix&Partners
2BBA-24-370ConfirmTkt Won the World CupConfirmTktWavemaker
3BBA-24-392MTR MinuteverseMTR FoodsWavemaker
4BBA-24-589Changing ‘habit’ one fitness app at a timeLiptonMindshare India
5BBA-24-747Opus turned gloomy crowd into Vibrant celebration!Birla Opus PaintsWavemaker

4.8 Multiple Platforms

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-438Creating Memories Never ClickedCadbury CelebrationsWavemaker India
3BBA-24-502This Ad Is My StoreCadbury CelebrationsWavemaker India
2BBA-24-527Indian Hair Dressing AwardL’Oreal ProfessionnelWavemaker
4BBA-24-547Cadbury #ThankYouFirstCoachCadbury Dairy MilkWavemaker India
5BBA-24-586Targeting Diabetic One app at a timeHorlicks Diabetes PlusMindshare India

4.9 Celebs, brand ambassadors & influencer marketing

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-124Dishoom… Dishoom…PepsodentMind Your Language!
2BBA-24-303You Make My BreakKitKat IndiaSocial Panga
3BBA-24-305KitKat Snap In HalfKitKat IndiaSocial Panga
4BBA-24-452Oreo Bola Mat BolCadbury OreoWavemaker India
5BBA-24-535Bournvita #DForDreamsBournvitaWavemaker India

4.10 Events / Experiential Marketing/Brand Activation

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-356Maa’s Message – A Divine AR InterventionLifebuoyMindshare India
3BBA-24-448Bhook StickerCadbury FuseWavemaker India
5BBA-24-461Cadbury Silk Story of UsCadbury SilkWavemaker India
4BBA-24-534Erase VDayCadbury 5StarWavemaker India
2BBA-24-633Good Day’s AI Smile Campaign: Swapping the Iconic Smile Emoji with a Cleft Smile in Every ChatBritannia Good DayMindshare India

4.11 Direct Marketing

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-554Changing ‘habit’ one fitness app at a timeLiptonMindshare India
2BBA-24-632Smytten by Vaseline, not just in wintersVaselineMindshare India

4.12 Audio platforms (podcasts, other digital audio platforms etc)

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-165Lil Charu’s NEighbourhoodBrigade SanctuaryFreeflow Ideas
2BBA-24-166Discover the sweet sounds of SanctuaryBRIGADEFreeflow Ideas
3BBA-24-427INDUSTRY’S FIRST LONG FORMAT USAGE OF VIDEO ON AUDIO FOR DOMINOS ANTHEM CAMPAIGNDOMINOSMindshare India
4BBA-24-650Deadpool Breaks the Fourth WallDeadpool & WolverineMindshare India
5BBA-24-720Banega Toh Badhega India – Cementing Homes to Cementing IndiaUltraTechMindshare India

4.13 Emerging Technologies

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-455Uniqlo’s Global Journey Continues: Tokyo to Mumbai, Where Style Meets InnovationUniqloMindshare India
2BBA-24-463Cadbury Silk Story of UsCadbury SilkWavemaker India
3BBA-24-513Creating Memories Never ClickedCadbury CelebrationsWavemaker India
4BBA-24-602Every page has a story #SayYesToTheWorldLufthansa AirlinesMindshare India
5BBA-24-624World’s First AI-Powered Ravi Shastri’s AR Avatar Engages Live with Fans at Home during T20 World CupBritannia 50-50 GolmaalMindshare India

4.14 Sports Marketing

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-249Big Moments with Crax BiggiesCrax BiggiesAlliance Advertising & Marketing Pvt. Ltd.
2BBA-24-375ConfirmTkt Won the World CupConfirmtktWavemaker
3BBA-24-453Oreo Bola Mat BolCadbury OreoWavemaker India
4BBA-24-548Cadbury #ThankYouFirstCoachCadbury Dairy MilkWavemaker India
5BBA-24-623The Fan’s Dugout: Ravi Shastri Talks T20, Live from Fans’ HomeBritannia 50-50 GolmaalMindshare India

4.15 E-commerce

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-478Oreo Space DunkOreoWavemaker India
2BBA-24-585Targeting Diabetic One app at a timeHorlicks Diabetes PlusMindshare India
3BBA-24-636Launching the first open creme biscuit on E-commerceBritanniaMindshare India
4BBA-24-704Innovating Snacking: Britannia’s Path to Dominance in India’s Croissant MarketBritanniaMindshare India
5BBA-24-716Britannia’s Brownie Breakthrough: Launching most loved dessert in packaged food formatBritanniaMindshare India

4.16 Media Campaign of the year (at least 3 media / platforms)

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-376ConfirmTkt Won the World CupConfirmtktWavemaker
2BBA-24-668Gaon Banega, Desh Badhega: The Yashasvi Sarpanch Success StoryCement/UltraTechMindshare India

5. Media Strategy

5.1 Consumer Products

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-334She is In Her Element – Womens Day CampaignShyawayBrand Mascots India Private Limited
2BBA-24-439Creating Memories Never ClickedCadbury CelebrationsWavemaker India
3BBA-24-490Multi-Screen Reality drives dividend for DomexDomexMindshare India
4BBA-24-652Another Count of Smile to Celebrate Smile of Every Kind by Britannia Good DayBritannia Good DayMindshare India
5BBA-24-699Castrol Pragati Ki PaathshaalaCastrol CRB TurbomaxMindshare India

5.2 Consumer Durables

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-258Kuhl Fans- Winds of ChangeKuhl FansAlliance Advertising & Marketing Pvt. Ltd.
2BBA-24-344Mahindra Tractors – Uzhavin Thalaiva – Farmer’s Tribute SongMahindra TractorsBrand Mascots India Private Limited
3BBA-24-464Banega Toh Badhega IndiaUltraTech Cement LimitedMindshare India
4BBA-24-465Ghar Ek Mauka EkUltraTech Cement LimitedMindshare India
5BBA-24-519From Budget to Beast: Xiaomi’s Strategic LeapMobile/XiaomiMSix&Partners

5.3 Consumer Services

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-379ConfirmTkt Won the World CupConfirmtktWavemaker

5.4 B2B Products and Services

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-571B2B2C Salon Digital TransformationPPDWavemaker

5.5 Media & Entertainment

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-563Get Your Game On With VimVimMindshare India
2BBA-24-666Unlocking New Opportunities for Continued GrowthDisney+ HotstarMindshare India

6. Integrated Campaigns

6.1 Consumer Products (at least 3 media)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-341 Strength Of Love Himalaya BabyCare Social Panga
2 BBA-24-396 MTR Minuteverse MTR Foods Wavemaker
3 BBA-24-435 Creating Memories Never Clicked Cadbury Celebrations Wavemaker India
4 BBA-24-447 This Ad Is My Store Cadbury Celebrations Wavemaker India
5 BBA-24-471 Cadbury #ThankYouFirstCoach Cadbury Dairy Milk Wavemaker India
6 BBA-24-675 World Cup with No Twist Britannia Jim Jam Pops Go India Mindshare India

6.2 Consumer Durables (at least 3 media)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-205 Oxygen Integrated Campaign Oxygen, The Digital Expert CAPIO INTERACTIVE
2 BBA-24-377 Banega Toh Badhega India UltraTech Cement Limited Mindshare India
3 BBA-24-421 Ghar Ek Mauka Ek UltraTech Cement Limited Mindshare India
4 BBA-24-517 Power of Perception: Xiaomi’s Game-Changing Launch Mobile/Xiaomi MSix&Partners
5 BBA-24-525 Power meets Precision: Unveiling Xiaomi Civi 14 Mobile/Xiaomi MSix&Partners

6.3 Consumer Services (at least 3 media)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-380 ConfirmTkt Won the World Cup Confirmtkt Wavemaker

6.5 Media & Entertainment (at least 3 media)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-096 CNN-News18 Indian of the Year 2023 CNN-News18 PR Professionals
2 BBA-24-109 Scam 2003: A Powerhouse Campaign That Redefined OTT Success Sony Liv MSix&Partners

6.6 Others (at least 3 media)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-053 CNBC-TV18 Union Budget 2024 Union Budget 2024 Moes-art
2 BBA-24-139 The legends are coming for Dinner THALAPPAKATTI Freeflow Ideas

7. Events and Brand Activation

7.1 Brand Activation

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-055CNBC-TV18 Union Budget 2024 – Budget BoxUnion Budget 2024 – Budget BoxMoes-art
2BBA-24-086Photostop: Photography Workshop SeriesHoneycomb Creative Support Pvt LtdHoneycomb Creative Support Pvt Ltd
3BBA-24-390MTR MinuteverseMTR FoodsWavemaker
4BBA-24-653As ‘the Camera eats First’, Hellmann’s reveals a delicious surpriseHellmann’sMindshare India
5BBA-24-701Castrol Pragati Ki PaathshaalaCastrol CRB TurbomaxMindshare India

7.2 Online Event

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-533Erase VDayCadbury 5StarWavemaker India

7.3 Product Launch

SNO

Entry ID

Entry Title

Brand

Company

1BBA-24-011Adarsh Welkin Park Apartments – LaunchAdarsh GroupTEMPEST ADVERTISING PVT. LTD
2BBA-24-260Kuhl Fans- Winds of ChangeKuhl FansAlliance Advertising & Marketing Pvt. Ltd.
3BBA-24-574Creating Influence and Interaction with Digital Innovation PlatformsMatrixWavemaker
4BBA-24-606Cerave – The Power of Sampling with Precision @ScaleCeraveWavemaker

8. Data and Technology

8.1 Best data-driven marketing campaign

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-081 Precision Play: A Data-Driven Success in Euro Cup 2024 Subscriptions for Sony LIV Sony Liv MSix&Partners
2 BBA-24-328 Turbo charging media through FPD led insights Maruti Suzuki Mindshare India
3 BBA-24-424 Cadbury Chocobakes Cakes-Are you related to Santa? Cadbury Chocobakes Cakes Wavemaker India
4 BBA-24-434 Beyond the Cookie: Building a First Party Data Empire Britannia Mindshare India
5 BBA-24-436 Creating Memories Never Clicked Cadbury Celebrations Wavemaker India

8.2 Best brand Experience : AR/ VR/Emerging tech

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-357 Maa’s Message – A Divine AR Intervention Lifebuoy Mindshare India
2 BBA-24-512 Creating Memories Never Clicked Cadbury Celebrations Wavemaker India
3 BBA-24-532 Bournvita D For Dreams BOURNVITA Wavemaker India
4 BBA-24-575 Using AR and Influencers to Build Excitement and Engagement for L’Oréal Professionnel INOA Hair Colour ID L’Oreal Professionnel Wavemaker
5 BBA-24-630 Britannia Nutrichoice: The 30sec Print Ad Britannia Nutrichoice Mindshare India

8.3 Best Media Research using existing data (covers use of data bases like TAM, BARC, IRS, TGI, publisher data etc.)

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-608 Putting a Method to Association Planning Madness with MS-Score Maruti Suzuki Mindshare India

8.4 Best use of Analytics/Data Technology leveraging existing or progressive technologies for driving insights or business

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-215 Harnessing First-Party Data: A New Era for Maruti Suzuki’s Marketing Strategy Maruti Suzuki Mindshare India
2 BBA-24-430 Britannia: Unlocking Growth with a Data Driven Bite Britannia Mindshare India
3 BBA-24-488 Creating Memories Never Clicked Cadbury Celebrations Wavemaker India
4 BBA-24-541 Crave. Indulge. Repeat: Cadbury Silk Dessert’s Sweet Takeover Cadbury Dairy Milk Silk Wavemaker India
5 BBA-24-544 Madbury: Co-Creating Chocolate Dreams with India Cadbury Dairy Milk Wavemaker India

8.6 Best use of cultural insight in a campaign

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-364 Maa’s Message – A Divine AR Intervention Lifebuoy Mindshare India
2 BBA-24-449 Oreo Bola Mat Bol Cadbury Oreo Wavemaker India
3 BBA-24-638 Good Day’s AI Smile Campaign: Swapping the Iconic Smile Emoji with a Cleft Smile in Every Chat Britannia Good Day Mindshare India

8.7 Best use of AI in a campaign

SNO

Entry ID

Entry Title

Brand

Company

1 BBA-24-314 The Sting Energy Bars Bud
2 BBA-24-524 Shikhar – The Celebrity Led Gen AI Shikhar app Mindshare India
3 BBA-24-576 360 Degree Campaign to Establish the Anti Hair Fall Value Proposition in a Highly Cluttered Category for Kérastase Genesis Range Kerastase Wavemaker
4 BBA-24-621 World’s First AI-Powered Ravi Shastri’s AR Avatar Engages Live with Fans at Home during T20 World Cup Britannia 50-50 Golmaal Mindshare India
5 BBA-24-635 Good Day’s AI Smile Campaign: Swapping the Iconic Smile Emoji with a Cleft Smile in Every Chat Britannia Good Day Mindshare India

Note:

  • Being mentioned in the short list is not a guarantee of being awarded a gold, silver or bronze trophy. 
  • Because of time constraints, only gold and silver winners will be called up on stage to collect their awards.
  • We have created an exclusive Big Bang Stage for bronze awardees so no one misses out on the recognition and excitement. 
  • Those of you who are unable to attend the event and collect your awards in person can do so from the DNA office at 7 (Old 215, Bellary Rd, Lower Palace Orchards, Armane Nagar, Bengaluru, Karnataka – 560080, Phone: +91 96638 83866 between February 1st to March 15th 2025. They will not be available after that date for collection. 
  • Kindly note awards will not be couriered. 

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