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Awardees
| Media Agency of the Year | Mindshare | |||
| Healthcare Agancy of the Year | Aakanksha Healthcare | |||
| Client of the Year | Hindustan Unilever Limited | |||
| Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year | WAT Consult for Columbia Pacific | |||
Group 1: Creative for Digital Media
1.1 Corporate Website Design | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | How Tata Hitachi leveraged cutting-edge web design for brand building | Interactive Avenues | Tata Hitachi | Silver |
| 2 | Corporate Website Design – Excelra | Pink Lemonade | Excelra | Bronze |
1.3 Web Banner |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Unclear to Clear: The FIFA Campaign | ULTIMEDIA E-SOLUTIONS | Crizal | Gold |
| 2 | Upgrade What You See with Nokia 7.1 | Wavemaker India | Nokia 7.1 | Silver |
| 3 | Shielding Your Loved Ones | Madison Media | Asian Paints | Bronze |
1.4 E-mail Marketing | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Celebrating the different facets of womanhood via the #SheIsWhatSheIs Campaign | Wave Maker | Titan Eyeplus | Silver |
| 2 | Are you ready to stand tall in the eyes of all? | Disha Communications | Veto | Bronze |
1.5 Digital Videos |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | The 6 Pack Band | Mindshare | Brooke Bond Red Label | Gold |
| 2 | Difflam – Date | Aakanksha Healthcare | Difflam Spray | Silver |
| 3 | Where The Heart Is | Madison Media | Asian Paints | Bronze |
1.6 Explainer Videos | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Go Play With Data – Infosys Matchbeats at Australian Open | Video Post | Infosys | Silver |
1.8 Games |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | How Myntra Used Emojis To Showcase Its Range on a Limited Budget and delivered 18x ROI | Wavemaker | Myntra | Silver |
1.10 Online Contests |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Breaking The Internet with The Swag Step Challenge | Mindshare | Pepsi | Gold |
| 2 | Ghar Lao Gold | Havas Media | TATA Ace | Silver |
1.11 Branded Content |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Tata Tea Celebrates the vital hand a woman plays in our lives! | Wave Maker | Tata Tea Premium | Gold |
| 2 | India’s first Isspeshal Band | Mindshare | Brooke Bond Red Label | Silver |
| 3 | Amazon Fashion – End of Season Sale | Interactive Avenues | Amazon India | Bronze |
1.12 Events held through digital channels |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | India’s First Ever Fashion Instacast by Central | Interactive Avenues | Central- Future Group | Bronze |
Group 2: Media Innovation
2.1 Dailies |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | When we made India realise that the “I” is missing | Madison Media | Tata Salt | Gold |
| 2 | Swachh Neta_Print Innovations | Swachh Neta | TIMES NOW | Silver |
| 3 | When India woke up to Braille Newspaper! | Wavemaker | Savlon | Bronze |
2.2 Magazines |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Savlon made medium the message on World Sight Day | Wavemaker | Savlon | Silver |
| 2 | You are never too far away from life | Disha Communications | DG Sets / Ojus Generators | Bronze |
2.3 Television |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Pause & Play | Mindshare India | Star Sports | Gold |
| 2 | #PeopleAddColor | Madison Media | Asian Paints Corporate | Silver |
| 3 | Abhi toh aur chalega | Madison Media | Asian Paints Ultima Protek | Bronze |
2.4 Radio |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Platinum Class | Wavemaker | One97 communications | Gold |
| 2 | Pange wala Padosi | Mindshare India | Star Sports | Silver |
| 3 | Platinum Class | Wavemaker | One97 communications | Bronze |
2.5 Digital Media |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Make your own Beer – Anytime Anywhere | Mindshare India | Kingfisher | Gold |
| 2 | When we made India realize that the “I” is missing | Madison Media | Tata salt | Silver |
| 3 | ‘Yuvarani Counter’ | Viacom18 | Colors | Bronze |
2.6 Branded Content |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | How we used branded content innovatively to take over GEC primetime | Essence | Flipkart | Gold |
| 2 | How we created a new consumption occasion for a cookie | Essence | Britannia Good Day | Gold |
| 3 | #PeopleAddColor | Madison Media | Asian Paints | Silver |
| 4 | How we helped homemakers embark on their journey to become Super Homemakers | Essence | Britannia Marie | Bronze |
2.7 OOH |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Johnny Walker – Mission to Mars | Ignite Mudra | UNITED SPIRITS | Gold |
| 2 | MAY23- INDIA KA RESULT | BENNETT COLEMAN | TIMES NOW | Silver |
| 3 | OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting | Bronze |
2.8 Sponsorships |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Purrfect IPL | GroupM | Himalaya | Gold |
| 2 | #PeopleAddColor | Madison Media | Asian Paints | Silver |
| 3 | A 360-degree brand visibility in an award show that went on to creating India’s first shoppable fashion show – IIFA x Myntra | Wave Maker | Myntra | Bronze |
2.9 Ambient Media |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Cinema Express | Madison Media | Asian Paints | Silver |
| 2 | QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 | Bronze |
2.10 Cinema |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | ET NOW – Baazaar Integration | BENNETT COLEMAN | ET NOW | Silver |
| 2 | You are never too far away from life | Disha Communications | DG Sets / Ojus Generators | Bronze |
2.11 Multiple Platforms |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Make your own Beer – Anytime Anywhere | Mindshare India | Kingfisher | Gold |
| 2 | Savlon turned mass media into Braille | Wavemaker | Savlon | Silver |
| 3 | The Missing I | Madison Media | Tata salt | Bronze |
2.12 Influencer Marketing |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION | Essence | Britannia Good Day | Gold |
| 2 | How we orchestrated the biggest ever television celebrity collaboration | Essence | Flipkart | Gold |
| 3 | How we leveraged regional celebrities to help transform a homemaker into a super homemaker | Essence | Britannia Marie | Silver |
| 4 | How We Partnered With Influencers to Give A Crash Course on Myntra’s End of Reason Sale | Wavemaker | Myntra | Bronze |
2.13 Events / Experiential Marketing |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Purrfect IPL | GroupM | Himalaya | Gold |
| 2 | Mard Ban Yaar | MINDSHARE INDIA | AXE | Silver |
| 3 | Result Day – Metro Announcement and TV on the move | BENNETT COLEMAN | TIMES NOW | Bronze |
2.14 Direct Marketing |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Super Mechanic Contest | Mindshare | Castrol | Gold |
| 2 | It’s not always about discounts & offers – Goa Cruise Date | Mindshare | Pantaloons | Silver |
| 3 | Parryware – Shudh Shuruwat | Ignite Mudra | Roca | Bronze |
2.15 Rural Activation |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Engagement In A Media Dark Market: 81% Delivered | Mindshare India | Horlicks | Gold |
| 2 | Apno Ko Apnao | Mindshare | Brooke Bond Red Label | Silver |
| 3 | Parryware – Shudh Shuruwat | Ignite Mudra | Roca | Bronze |
2.16 Emerging Technologies |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Blow Maadi! (Please Blow!) | Mindshare India | Kingfisher Radler | Gold |
| 2 | Cold and Flu Predictor | Mindshare India | Otrivin | Silver |
| 3 | APAC’s First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Sony Pictures | Bronze |
2.17 Sports Marketing |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Bringing two rival nations together | Mindshare | Brooke Bond Red Label | Gold |
| 2 | QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications | Silver |
| 3 | KIA Motors Ball Champs | Havas Media | KIA Motors | Bronze |
2.18 Social and non-profit sectors |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Parryware – Shudh Shuruwat | Ignite Mudra | Roca | Gold |
| 2 | OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting | Silver |
| 3 | Honda – Light up Dreams | Ignite Mudra | Honda | Bronze |
Group 3: Media Strategy
3.1 FMCG Products |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Savlon turned mass media into Braille | Wavemaker | Savlon | Gold |
| 2 | When we made India realise that the “I” is missing | Madison Media | Tata Salt | Silver |
| 3 | Savlon turned mass media into Braille | Wavemaker | Savlon | Bronze |
3.2 Consumer Durables |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | The Expert Home Building Companion | Mindshare | UltraTech | Gold |
| 2 | IKEA says ‘Hej’ India in Style! | Mindshare India | IKEA | Silver |
| 3 | Converting the Online Fence-Sitters to Offline Sales | Wavemaker India | Nokia 8 | Bronze |
3.3 Services |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | How Paytm helping India to become a cashless Economy | Wavemaker | One97 | Silver |
| 2 | The Power to Predict who will Click! | GROUP M | Policybazaar.com | Bronze |
| 3 | QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 | Bronze |
3.4 Media |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Only Men can play Cricket ? | Mindshare India | Royal Challenge | Gold |
| 2 | With Great pranks comes great responsibility | Mindshare India | Kingfisher | Silver |
| 3 | LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC | Mindshare India | McDowell’s No1 Soda | Bronze |
3.5 Others |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Only Men can play Cricket ? | Mindshare India | Royal Challenge | Gold |
| 2 | Cold and Flu Predictor | Mindshare India | Otrivin | Silver |
| 3 | Blow Maadi! (Please Blow!) | Mindshare India | Kingfisher Radler | Bronze |
3.6 Social and non-profit sectors |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Ek Nayi Muskaan | GroupM | Himalaya | Gold |
| 2 | Swacch Bharat Abhiyana by Karnataka Government | Vritti Solutions Ltd. | Rural Drinking Water &Sanitation | Silver |
| 3 | #ICanIWill Initiative | ULTIMEDIA E-SOLUTIONS | ICICI Securities | Bronze |
Group 4: Media Research
4.1 Using proprietary data |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING | Wavemaker | AASHIRVAAD ATTA | Gold |
| 2 | Hitting the bulls-eye with Javelin | Mindshare India | Hindustan Unilever | Silver |
| 3 | The Predictive “Bell-Weather” in an “Intent” Driven World | Mindshare India | Lifebuoy | Bronze |
4.2 Using existing data bases |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | The Power to Predict who will click ! | GROUP M | Policybazaar.com | Gold |
| 2 | Box Office Conversion Model | Mindshare India | ESP Properties | Silver |
Group 5: Integrated Campaigns
5.1 Consumer Products |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Savlon turned mass media into Braille | Wavemaker | Savlon | Gold |
| 2 | The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid | Mindshare India | Lifebuoy | Silver |
| 3 | Breaking Traditions is anyone’s cup of Tea | Wave Maker | Chakra Gold | Bronze |
5.2 Consumer Durables |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | IKEA says ‘Hej’ India in Style! | Mindshare | IKEA | Gold |
| 2 | The Expert Home Building Companion | Mindshare | UltraTech | Silver |
5.3 Services |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Airasia Udippa campaign | Carat Media | Airasia | Silver |
| 2 | QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 | Bronze |
5.4 Media |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC | Mindshare India | McDowell’s No1 Soda | Gold |
| 2 | When we made India realise that the “I” is missing | Madison Media | Tata Salt | Silver |
| 3 | Breaking the internet with Swag & How? | Mindshare | Pepsi | Bronze |
5.5 Others |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | TATA ACE GOLD LAUNCH | Havas Media India Pvt Ltd | TATA Ace | Gold |
| 2 | Truck Aasana | Mindshare | Castrol CRB | Silver |
| 3 | Show them who has the power and be #UnitedByVote | Wavemaker | Benetton | Bronze |
5.6 Social and non-profit sectors |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting | Silver |
| 2 | Second Chance Nahi Milega | Red FM | 93.5 RED FM | Bronze |
5.7 Ongoing Media Campaign for at least 3 years |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | BOX Office Weekend Planning | Wavemaker | One97 | Silver |
Group 6: Events and Brand Activation
6.1 Brand Activation |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | The Electronic Voting Machine Wins India’s Vote for Health | Mindshare India | Lifebuoy | Gold |
| 2 | OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting | Silver |
| 3 | Suraksha Champion | 121 Experiences | Gulf Superfleet Turbo+ | Bronze |
6.2 Events including Product Launches |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 2 | Johnny Walker – Mission to Mars | Ignite Mudra | UNITED SPIRITS | Gold |
| 3 | #Relearn | WATConsult | Columbia Pacific | Silver |
| 4 | Budweiser at Supersonic 2019 | 121 Experiences | Budweiser | Bronze |
Group 7: Health & Wellness
7.1 Press – Dailies |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Mr.Brocurly | Presto Advertising | Hair & Beyond | Silver |
| 2 | Yoga Mouse | Presto Advertising | Raack | Bronze |
7.2 Press – Periodicals |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Yoga Mouse | Presto Advertising | Raack | Silver |
| 2 | Mr.Baldmond | Presto Advertising | Hair & Beyond | Bronze |
7.3 Television |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Difflam – Date | Aakanksha Healthcare | Difflam Spray | Silver |
| 2 | Difflam – Cooking | Aakanksha Healthcare | Difflam Spray | Bronze |
7.4 Radio |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 3 | Cancer Doesn’t Discriminate | Red FM | CyteCare Hospitals | Silver |
7.5 Digital |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Difflam – Cooking | Aakanksha Healthcare | Difflam Spray | Gold |
| 2 | Difflam – Date | Aakanksha Healthcare | Difflam Spray | Silver |
| 3 | Difflam – 6 Sec Campaign | Aakanksha Healthcare | Difflam | Bronze |
7.6 Out of Home |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd | Gold |
| 2 | Life Shattered | ARTILIGENCE PVT. LTD. | Janssen Immunology | Silver |
| 3 | Telma – Hypertension Week | Aakanksha Healthcare | Telma | Bronze |
7.7 Brochures/ Flyers |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Byte of Substitute | ARTILIGENCE PVT. LTD. | PROTINEX BYTES | Gold |
| 2 | Yoga Mouse | Presto Advertising | Raack | Silver |
| 3 | Patients’ World | ARTILIGENCE PVT. LTD. | Lunabet | Bronze |
7.8 In-clinic Posters |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Life Shattered | ARTILIGENCE PVT. LTD. | Janssen Immunology | Gold |
| 2 | Yoga Mouse | Presto Advertising | Raack | Silver |
| 3 | Mr.Brocurly | Presto Advertising | Hair & Beyond | Bronze |
7.9 Visual Aids, LBLs, Gimmick Detailers |
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| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Byte of Health | ARTILIGENCE PVT. LTD. | PROTINEX BYTES | Gold |
| 2 | Nasivion -Pedia Sound Detailer | Aakanksha Healthcare | Nasivion | Silver |
| 3 | IVABEAT LBL SERIES | GNS | IVABEAT | Bronze |
7.10 Integrated Campaign | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Difflam – Integrated Campaign | Aakanksha Healthcare | Difflam | Gold |
| 2 | Razel-Lipid ID | Aakanksha Healthcare | LIPID ID | Silver |
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