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Shortlisted Entries
Creative for Digital Media
1.1 Corporate Website Design |
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| Company | Entry Title | Brand |
| How Tata Hitachi leveraged cutting-edge web design for brand building | Interactive Avenues – A Reprise Network Company | Tata Hitachi |
| VACXIGEN Website | Skepper Creative Agency Pvt Ltd | VACXIGEN |
| #Relearn | WATConsult | Columbia Pacific Communities |
| Corporate Website Design – Excelra | Pink Lemonade Communications Pvt Ltd | Excelra |
1.3 Web Banner (Single or Campaign) | ||
| Company | Entry Title | Brand |
| Celebrating the different facets of womanhood via the #SheIsWhatSheIs Campaign | Wave Maker | Titan Eyeplus |
| Unclear to Clear: The FIFA Campaign | ULTIMEDIA E-SOLUTIONS PRIVATE LIMITED | Crizal |
| Shielding Your Loved Ones | Madison Media | Asian Paints Royale Health Shield |
| Upgrade What You See with Nokia 7.1 | Wavemaker India | Nokia 7.1 |
1.4 E-mail Marketing (Single Mailer or Campaign) |
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| Company | Entry Title | Brand |
| Are you ready to stand tall in the eyes of all? | Disha Communications Pvt Ltd | Veto – Premium Elevator Shoes |
| Celebrating the different facets of womanhood via the #SheIsWhatSheIs Campaign | Wave Maker | Titan Eyeplus |
1.5 Digital Videos |
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| Company | Entry Title | Brand |
| Where The Heart Is | Madison Media | Asian Paints |
| The 6 Pack Band | Mindshare | Brooke Bond Red Label |
| #TheUnusualGift | ULTIMEDIA E-SOLUTIONS PRIVATE LIMITED | Royal Sundaram |
| Difflam – Date | Aakanksha Healthcare | Difflam Spray |
| Difflam – Cooking | Aakanksha Healthcare | Difflam Spray |
1.6 Explainer Videos |
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| Company | Entry Title | Brand |
| Go Play With Data – Infosys Matchbeats at Australian Open | Video Post | Infosys |
1.8 Games |
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| Company | Entry Title | Brand |
| How Myntra Used Emojis To Showcase Its Range on a Limited Budget and delivered 18x ROI | Wavemaker | Myntra |
1.10 Online Contests |
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| Company | Entry Title | Brand |
| Breaking The Internet with The Swag Step Challenge | Mindshare | Pepsi |
| Ghar Lao Gold | Havas Media India Pvt Ltd | TATA Ace |
1.11 Branded Content |
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| Company | Entry Title | Brand |
| #SorryForTheConvenience | Interactive Avenues – A Reprise Network Company | TVS Credit |
| Tata Tea Celebrates the vital hand a woman plays in our lives! | Wave Maker | Tata Tea Premium |
| Amazon Fashion – End of Season Sale | Interactive Avenues – A Reprise Network Company | Amazon India |
| Apno Ko Apnao | Mindshare | Brooke Bond Red Label |
| India’s first Isspeshal Band | Mindshare | Brooke Bond Red Label |
| Where The Heart Is | Madison Media | Asian Paints |
1.12 Events held through digital channels |
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| Company | Entry Title | Brand |
| VMware Super Blue Squad | STIR | VMware |
| India’s First Ever Fashion Instacast by Central | Interactive Avenues – A Reprise Network Company | Central- Future Group |
Media Innovation
2.1 Dailies |
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| Company | Entry Title | Brand |
| When India woke up to Braille Newspaper! | Wavemaker | Savlon |
| When we made India realise that the I is missing | Madison Media | Tata Salt |
| Voltas Adjustable Inverter AC | Havas Media India Pvt Ltd | Voltas AC |
| Swachh Neta_Print Innovations | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
| 1 Cr selfie | Viacom18 | Colors Kannada | Kannadada Kotyadhipati |
2.2 Magazines |
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| Company | Entry Title | Brand |
| Savlon made medium the message on World Sight Day | Wavemaker | Savlon |
| You are never too far away from life | Disha Communications Pvt Ltd | DG Sets / Ojus Generators |
2.3 Television |
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| Company | Entry Title | Brand |
| #PeopleAddColor | Madison Media | Asian Paints Corporate |
| Bringing two rival nations together | Mindshare | Brooke Bond Red Label |
| Abhi toh aur chalega | Madison Media | Asian Paints Ultima Protek |
| Pause & Play | Mindshare India | Star Sports |
| Missing I | Madison Media | Tata Salt |
2.4 Radio |
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| Company | Entry Title | Brand |
| Pange wala Padosi | Mindshare India | Star Sports |
| Using Radio to Break Distribution Deadlock and Drive Conversions at Critical Touch points | Wavemaker | Bingo! |
| Platinum Class | Wavemaker | One97 communications |
| How Radio became a Perfect Grandmother! | Mindshare | Vaseline/Vaseline Petroleum Jelly |
| Platinum Class | Wavemaker | One97 communications |
2.5 Digital Media |
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| Company | Entry Title | Brand |
| When we made India realize that the “I” is missing | Madison Media | Tata salt |
| APAC’s First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Spider-Man: Far From Home – Sony Pictures Entertainment India |
| ‘Yuvarani Counter’ | Viacom18 | Colors Kannada | Nammane Yuvarani |
| Make your own Beer – Anytime Anywhere | Mindshare India | Kingfisher |
| Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens | Mindshare India | Hindustan Unilever Limited |
2.6 Branded Content |
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| Company | Entry Title | Brand |
| #PeopleAddColor | Madison Media | Asian Paints Corporate |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
| How we helped homemakers embark on their journey to become Super Homemakers | Essence | Britannia – Marie |
| How we created a new consumption occasion for a cookie | Essence | Britannia Good Day Chunkies |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
| How we used branded content innovatively to take over GEC primetime | Essence | Flipkart |
2.7 OOH |
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| Company | Entry Title | Brand |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
| Johnny Walker – Mission to Mars | Ignite Mudra | UNITED SPIRITS LIMITED (Diageo India) |
| Honda – Light up Dreams | Ignite Mudra | Honda Motorcycle & Scooter India Pvt. |
| MAY23- INDIA KA RESULT | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
| APACs First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Spider-Man: Far From Home – Sony Pictures Entertainment India |
2.8 Sponsorships | ||
| Company | Entry Title | Brand |
| Purrfect IPL | GroupM | HImalaya Companion Care |
| Mard Ban Yaar | MINDSHARE INDIA | Axe |
| #PeopleAddColor | Madison Media | Asian Paints Corporate |
| QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
| A 360-degree brand visibility in an award show that went on to creating India’s first shoppable fashion show – IIFA x Myntra | Wave Maker | Myntra |
2.9 Ambient Media |
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| Company | Entry Title | Brand |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
| Cinema Express | Madison Media | Asian Paints Ace+TE |
| Johnny Walker – Mission to Mars | Ignite Mudra | UNITED SPIRITS LIMITED (Diageo India) |
| QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
| Mard Ban Yaar | MINDSHARE INDIA | AXE |
2.10 Cinema | ||
| Company | Entry Title | Brand |
| You are never too far away from life | Disha Communications Pvt Ltd | DG Sets / Ojus Generators |
| ET NOW – Baazaar Integration | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | ET NOW |
2.11 Multiple Platforms |
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| Company | Entry Title | Brand |
| Make your own Beer – Anytime Anywhere | Mindshare India | Kingfisher |
| QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
| Savlon turned mass media into Braille | Wavemaker | Savlon |
| BOX Office Weekend Planning | Wavemaker | One97 communications |
| The Missing I | Madison Media | Tata salt |
2.12 Influencer Marketing |
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| Company | Entry Title | Brand |
| How we orchestrated the biggest ever television celebrity collaboration | Essence | Flipkart |
| How a cup of tea challenged a deep-rooted cultural stereotype | Wave Maker | Tata Tea Chakra Gold |
| How We Partnered With Influencers to Give A Crash Course on Myntra’s End of Reason Sale | Wavemaker | Myntra |
| How we leveraged regional celebrities to help transform a homemaker into a super homemaker | Essence | Britannia – Marie |
| Bringing two rival nations together | Mindshare | Brooke Bond Red Label |
| HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION | Essence | Britannia Good Day Chunkies |
2.13 Events / Experiential Marketing | ||
| Company | Entry Title | Brand |
| Mard Ban Yaar | MINDSHARE INDIA | AXE |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
| Result Day – Metro Announcement and TV on the move | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
| QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
| Purrfect IPL | GroupM | HImalaya Companion Care |
2.14 Direct Marketing |
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| Company | Entry Title | Brand |
| Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
| It’s not always about discounts & offers – Goa Cruise Date | Mindshare | Pantaloons |
| VMware Super Blue Squad | STIR | VMware |
| Super Mechanic Contest | Mindshare | Castrol |
| Pyralpen Book POS | Aakanksha Healthcare | Pyralpen Book POS |
2.15 Rural Activation |
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| Company | Entry Title | Brand |
| Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
| Engagement In A Media Dark Market: 81% Delivered | Mindshare India | Horlicks |
| Apno Ko Apnao | Mindshare | Brooke Bond Red Label |
2.16 Emerging Technologies (voice, motion sensing, martech, tech-led experiential, AR, VR) | ||
| Company | Entry Title | Brand |
| APAC’s First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Spider-Man: Far From Home – Sony Pictures Entertainment India |
| Blow Maadi! (Please Blow!) | Mindshare India | Kingfisher Radler |
| When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device! | Wave Maker | Kanan Devan Duet |
| Cold and Flu Predictor | Mindshare India | Otrivin |
| Engagement In A Media Dark Market: 81% Delivered | Mindshare India | Horlicks |
2.17 Sports Marketing |
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| Company | Entry Title | Brand |
| KIA Motors Ball Champs | Havas Media India Pvt Ltd | KIA Motors |
| Bringing two rival nations together | Mindshare | Brooke Bond Red Label |
| QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
2.18 Social and non-profit sectors including CSR |
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| Company | Entry Title | Brand |
| Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
| Honda – Light up Dreams | Ignite Mudra | Honda Motorcycle & Scooter India Pvt. |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
Media Strategy
3.1 FMCG Products | ||
| Company | Entry Title | Brand |
| When we made India realise that the “I” is missing | Madison Media | Tata Salt |
| When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device! | Wave Maker | kanan Devan Duet |
| How a cup of tea challenged a deep-rooted cultural stereotype | Wave Maker | Tata Tea Chakra Gold |
| Savlon turned mass media into Braille | Wavemaker | Savlon |
| Savlon turned mass media into Braille | Wavemaker | Savlon |
3.2 Consumer Durables | ||
| Company | Entry Title | Brand |
| Converting the Online Fence-Sitters to Offline Sales | Wavemaker India | Nokia 8 Sirocco |
| The Expert Home Building Companion | Mindshare | UltraTech Cement Ltd. |
| IKEA says ‘Hej’ India in Style! | Mindshare India | IKEA |
3.3 Services |
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| Company | Entry Title | Brand |
| QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
| If Fashion makes you go ooh-la-la, Go Myntra-La-La! | Wavemaker | Myntra |
| How Paytm helping India to become a cashless Economy | Wavemaker | One97 communications |
| The Power to Predict who will Click! | GROUP M MEDIA INDIA PRIVATE LIMITED | Policybazaar.com |
| Airasia Udippa Campaign | Carat Media | Airasia |
3.4 Media | ||
| Company | Entry Title | Brand |
| LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC | Mindshare India | McDowell’s No1 Soda |
| Keep Walking India | Mindshare India | Johnnie Walker |
| With Great pranks comes great responsibility | Mindshare India | Kingfisher |
| APAC’s First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Spider-Man: Far From Home – Sony Pictures Entertainment India |
| Only Men can play Cricket ? | Mindshare India | Royal Challenge Sports Drink |
3.5 Others (includes automotive- 2 and 4 wheelers and any other products not covered above) | ||
| Company | Entry Title | Brand |
| Blow Maadi! (Please Blow!) | Mindshare India | Kingfisher Radler |
| With Great pranks comes great responsibility | Mindshare India | Kingfisher |
| Only Men can play Cricket ? | Mindshare India | Royal Challenge Sports Drink |
| How Hero MotoCorp broke its own record of selling the world’s highest no. of bikes in a single day! | Wavemaker | Hero |
| Cold and Flu Predictor | Mindshare India | Otrivin |
3.6 Social and non-profit sectors including CSR | ||
| Company | Entry Title | Brand |
| Ek Nayi Muskaan | GroupM | HImalaya Lip Care |
| #ICanIWill Initiative | ULTIMEDIA E-SOLUTIONS PRIVATE LIMITED | ICICI Securities |
| #CycleOfLove | Motivator, GroupM Media India Pvt Ltd | PEDL |
| Swacch Bharat Abhiyana by Karnataka Government | Vritti Solutions Ltd. | Rural Drinking Water & Sanitation Dept. (Swaccha Meva Vijayate Campaign) |
Media Research
4.1 Using proprietary data | ||
| Company | Entry Title | Brand |
| TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING | Wavemaker | AASHIRVAAD ATTA |
| Cold and Flu Predictor | Mindshare India | Otrivin |
| Hitting the bulls-eye with Javelin | Mindshare India | Hindustan Unilever Limited |
| The Predictive “Bell-Weather” in an “Intent” Driven World | Mindshare India | Lifebuoy |
| How Tresemme got a bee-line of consumers to its Youtube channel! | Mindshare India | Tresemme |
4.2 Using existing data bases like TAM, BARC, IRS, TGI, publisher data etc. |
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| Company | Entry Title | Brand |
| Box Office Conversion Model | Mindshare India | ESP Properties |
| The Power to Predict who will click ! | GROUP M MEDIA INDIA PRIVATE LIMITED | Policybazaar.com |
Integrated Campaigns
5.1 Consumer Products |
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| Company | Entry Title | Brand |
| The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid | Mindshare India | Lifebuoy |
| India’s first Isspeshal Band | Mindshare | Brooke Bond Red Label |
| Breaking Traditions is anyone’s cup of Tea | Wave Maker | Chakra Gold |
| Savlon turned mass media into Braille | Wavemaker | Savlon |
| Behen Kuch bhi Pehen | Red FM | Max Fashion |
5.2 Consumer Durables | ||
| Company | Entry Title | Brand |
| The Expert Home Building Companion | Mindshare | UltraTech Cement Ltd. |
| IKEA says ‘Hej’ India in Style! | Mindshare India | IKEA |
5.3 Services |
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| Company | Entry Title | Brand |
| When extra kilos fought cancer | Wavemaker | Max Bupa Health Insurance |
| How Paytm helping India to become a cashless Economy | Wavemaker | One97 communications |
| Airasia Udippa campaign | Carat Media | Airasia |
| QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
| WHEN THE NATION PROCASTINATED THE PROCASTINATION | Wavemaker | Max Bupa Health Insurance |
5.4 Media | ||
| Company | Entry Title | Brand |
| Love Is In The Stories | BCCL | Romedy Now |
| LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC | Mindshare India | McDowell’s No1 Soda |
| SWACHH NETA – INTEGRATED CAMPAIGN | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
| Breaking the internet with Swag & How? | Mindshare | Pepsi |
| When we made India realise that the “I” is missing | Madison Media | Tata Salt |
5.5 Others (includes automotive- 2 and 4 wheelers and any other products not covered above) | ||
| Company | Entry Title | Brand |
| VMware Super Blue Squad | STIR | VMware |
| Show them who has the power and be #UnitedByVote | Wavemaker | Benetton |
| Truck Aasana | Mindshare | Castrol India Pvt Ltd – Castrol CRB |
| TATA ACE GOLD LAUNCH | Havas Media India Pvt Ltd | TATA Ace |
| How Hero MotoCorp delivered ‘Everyday Dominance with Great Effectiveness’ to maintain its Numero Uno status! | Wavemaker | Hero |
5.6 Social and non-profit sectors including CSR |
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| Company | Entry Title | Brand |
| Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
| Ek Nayi Muskaan | WATConsult | Himalaya Personal Care |
| Second Chance Nahi Milega | Red FM | 93.5 RED FM |
| Ek Nayi Muskaan | GroupM | HImalaya Lip Care |
5.7 Ongoing Media Campaign for at least 3 years |
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| Company | Entry Title | Brand |
| BOX Office Weekend Planning | Wavemaker | One97 communications |
5.8 Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year including strategy |
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| Company | Entry Title | Brand |
| VMware Super Blue Squad | STIR | VMware |
| #Relearn | WATConsult | Columbia Pacific Communities |
| Swachh Neta: Digital Campaign | BENNETT COLEMAN & CO.LTD.(TIMES NETWORK) | TIMES NOW |
Events and Brand Activation
6.1 Brand Activation |
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| Company | Entry Title | Brand |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
| Safety Starts at School Hamam#GoSafeOutside | Mindshare India | Hamam |
| QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications |
| The Electronic Voting Machine Wins Indias Vote for Health | Mindshare India | Lifebuoy |
| Suraksha Champion | 121 Experiences | Gulf Superfleet Turbo+ |
6.2 Events including Product Launches |
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| Company | Entry Title | Brand |
| Budweiser at Supersonic 2019 | 121 Experiences | Budweiser |
| Johnny Walker – Mission to Mars | Ignite Mudra | UNITED SPIRITS LIMITED (Diageo India) |
| SR Seatiing Stall | Skepper Creative Agency Pvt Ltd | SR Seatiing |
| #Relearn | WATConsult | Columbia Pacific Communities |
| Dell Gaming PR Launch | STIR | Dell |
Health & Wellness
7.1 Press – Dailies |
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| Company | Entry Title | Brand |
| Yoga Mouse | Presto Advertising | Raack |
| Mr.Baldmond | Presto Advertising | Hair & Beyond |
| Mr.Brocurly | Presto Advertising | Hair & Beyond |
7.2 Press – Periodicals |
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| Company | Entry Title | Brand |
| Mr.Baldmond | Presto Advertising | Hair & Beyond |
| Yoga Mouse | Presto Advertising | Raack |
| Mr.Brocurly | Presto Advertising | Hair & Beyond |
7.3 Television |
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| Company | Entry Title | Brand |
| Difflam – Cooking | Aakanksha Healthcare | Difflam Spray |
| Difflam – Date | Aakanksha Healthcare | Difflam Spray |
7.4 Radio |
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| Company | Entry Title | Brand |
| Cancer Doesn’t Discriminate | Red FM | CyteCare Hospitals |
7.5 Digital | ||
| Company | Entry Title | Brand |
| Difflam – 6 Sec Campaign | Aakanksha Healthcare | Difflam |
| BRAISICAL | ARTILIGENCE PVT. LTD. | JUNIOR PROTINEX |
| Difflam – Date | Aakanksha Healthcare | Difflam Spray |
| Elidoll iPad Launch Video | Skepper Creative Agency Pvt Ltd | Elidoll |
| Difflam – Cooking | Aakanksha Healthcare | Difflam Spray |
7.6 Out of Home |
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| Company | Entry Title | Brand |
| OSRAM – Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd |
| Parryware – Shudh Shuruwat | Ignite Mudra | Roca Bathroom Products Pvt. Ltd |
| Life Shattered | ARTILIGENCE PVT. LTD. | Janssen Immunology |
| Yoga Mouse | Presto Advertising | Raack |
| Telma – Hypertension Week | Aakanksha Healthcare | Telma |
7.7 Brochures/Flyers | ||
| Company | Entry Title | Brand |
| Yoga Mouse | Presto Advertising | Raack |
| Mr.Brocurly | Presto Advertising | Hair & Beyond |
| Byte of Substitute | ARTILIGENCE PVT. LTD. | PROTINEX BYTES |
| Mr.Baldmond | Presto Advertising | Hair & Beyond |
| Patients’ World | ARTILIGENCE PVT. LTD. | Lunabet |
7.8 In-clinic Posters |
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| Company | Entry Title | Brand |
| Mr.Walternutty | Presto Advertising | Hair & Beyond |
| Life Shattered | ARTILIGENCE PVT. LTD. | Janssen Immunology |
| Mr.Brocurly | Presto Advertising | Hair & Beyond |
| Yoga Mouse | Presto Advertising | Raack |
| Mr.Baldmond | Presto Advertising | Hair & Beyond |
7.9 Visual Aids, LBLs, Gimmick Detailers |
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| Company | Entry Title | Brand |
| IVABEAT LBL SERIES | GNS | IVABEAT |
| Byte of Health | ARTILIGENCE PVT. LTD. | PROTINEX BYTES |
| Nasivion – Adult Sound Detailer | Aakanksha Healthcare | Nasivion |
| Nasivion -Pedia Sound Detailer | Aakanksha Healthcare | Nasivion |
| Most natural desire stands at risk! | ARTILIGENCE PVT. LTD. | Tadaflo |
7.10 Integrated Campaign |
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| Company | Entry Title | Brand |
| Razel-Lipid ID | Aakanksha Healthcare | LIPID ID |
| Difflam – Integrated Campaign | Aakanksha Healthcare | Difflam |
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